Elise lays out your foundation by identifying what your brand is and build long term strategic relationships. She excels at spotting opportunities others miss by developing a sound strategic marketing & communications plan. This leads to implementing GTM concepts with just enough of a rebel spirit to stay ahead of the curve. Engagement strategy, experiential events, content strategy are part of the marketing mix.
Elise founded first B2C interactive publisher, offering city travel guides on CD-ROM, inventing interactive per-click rate and system cost that became an Internet advertising norm.
Her career is punctuated by global and media icons —BBDO, Billboard Magazine, KISS, and by way of a the founding of a Japanese booking and talent agency that helped introduce punk rock to Japan — Elvis Costello, Billy Idol, Cheap Trick.
Now Texan, O'Brien works in Venture Capital Economic Development, serving the investment and venture capital economies directly, through thought leadership, consulting, and startup development.He's the founder of MediaTech Ventures, a founder and managing director of the Texas Technology Council, and partner in 1839 Ventures.