Ruben Cantu left his boss’s office at Sony Urban Music in New York thinking: “It’s time to go home to Austin.”
He stepped into a recording studio at the age of 10 and fell in love with the medium and by age 16, he had a job with LatinoUSA on National Public Radio, creating lesson plans for teachers from the programs the station put on.
He eventually had his own three-hour radio show where his first, bootstrapped, company was formed, The Urban Assault. In college, he took The Urban Assault to TV. By the time his undergraduate years were over, he had received recognition for his show, coordinated sold-out monthly events at Antone’s, worked as a promoter for independent artists for radio and TV, and was on the verge of producing the Urban Assault magazine. At the age of 20, Ruben had a volunteer staff of 25 and was majoring in film at UT—another medium he fell in love with.
During his junior year in college he started working as an intern at Sony in the college division.
From there he spent time with Apple before getting his master’s in Technology Commercialization/Entrepreneurship and starting CORE, which stands for Creating Opportunities that Revolutionize and Empower people through media, and LevelUP Institute.
Now Texan, O'Brien works in Venture Capital Economic Development, serving the investment and venture capital economies directly, through thought leadership, consulting, and startup development.He's the founder of MediaTech Ventures, a founder and managing director of the Texas Technology Council, and partner in 1839 Ventures.