Where the World Comes to Austin: SXSW

South by Southwest (SXSW) arrives in Austin again in a matter of days, founded in 1987, it has since grown into an event more than a conference, festival, or trade show but rather the only experience in the world that so substantially celebrates the intersection of technology, music, film, education, and culture.

At its core, SXSW is a platform that helps creative people achieve their goals by providing them with a space to share their work, network, and learn from others. The event features a wide range of programming, including keynote speakers, panels, workshops, and performances, all of which are designed to inspire and educate attendees.

The conference and festival are divided into three main components: SXSW Interactive, SXSW Film, and SXSW Music. SXSW Interactive focuses on emerging technology and digital creativity, while SXSW Film showcases independent films from around the world. SXSW Music, on the other hand, is a showcase for up-and-coming and established musicians.

In addition to these core components, the 2 weeks of experiences features a number of other events and exhibitions, including a formal trade show, art exhibits, and seemingly countless networking events. Their goal is to provide a platform for creative people to come together, share their work, and collaborate with others in order to achieve their goals.

In the past, MediaTech Ventures has shared lists of speakers, opportunities in MusicTech, and where founders should go. This time, fascinated with how substantially the Austin ecosystem has drawn attention from the coasts of the United States, the world is bringing their investors, founders, and cities to Texas, so we wanted to capture when and where you can be in Austin to meet the world.

Country Experiences throughout SXSW

    • German Haus – Details
      • When – March 10-14, 2023
      • Where – PARKSIDE, 301 E 6th St, Austin, TX 78701
    • German Pavilion
  • French Tech Austin Meetup invites startups and investors from France who want to invest in the American market. If you’re an investor, incubator, job seeker, or service provider – you are welcome!
    • French Tech – Details
      • When – March 12, 2023 | 4:00pm to 5:00pm CT
      • Where – Hilton Austin Downtown / Room 408
    • At the French pavilion, a delegation of select companies across diverse industries will be featured. 50 startups and tech companies, all of whom are developing innovative solutions in various sectors, have been gathered together.
      • When – March 10-14, 2023
      • Where – Exhibit Hall, Booth 1311
  • Canada House, presented by CIMA, is returning and during their event, attendees can enjoy two days of impressive showcases featuring talented Canadian acts from all over the country at Swan Dive. The artists selected for the event will be chosen from SXSW’s official selections and will be contacted before the end of the year.
    • Canada House – Details
      • If you’re interested in registering, please contact jenia@cimamusic.ca to submit your name for one of these spots.
      • When – March 18, 2023 | 10.30am to 12.30pm 
  • Indonesia‘s Ministry of Tourism and Creative Economy (MoTCE) enables local artists and entrepreneurs to excel in their respective industries, fostering the top Indonesian startups and showcasing them on the global stage.
  • The UK Government is excited about their fourteenth year hosting the British Music Embassy (BME) and showcasing the UK House as the hub for insightful panel discussions, demos, and other engaging activities that highlight the UK’s position as a global leader in the creative industries.
  • Two showcases will be presented at the festival by Music from Ireland, which is funded by Culture Ireland‘s Irish Music Export Office. The official night-time showcase will be held at the Velveeta Room on Thursday, March 16th. The Full Irish Breakfast, which will make a much-anticipated return, will be held the following day at 601 Congress Avenue and will be hosted in collaboration with TDR. In total, 11 Irish acts will be showcased across the festival.
    • Music From Ireland – Details
      • When – March 13 to 19 
      • Where – Full Irish Breakfast at 601 Congress Avenue
    • Enterprise Ireland alongside a number of Irish Startups in town for SXSW will be kicking off SXSW at The Pub on March 11th – Details
  • With its multicultural background, versatility, and diversity, Brazil boasts one of the world’s most innovative creative economies. The country’s creative ecosystem is shaped and inspired by these unique traits. Meet Brazil’s communication professionals, audio-visual producers, designers, publishers, brands, and startups, and engage in a dynamic exchange of ideas, business models, and collaborative opportunities.
  • Tohji from Tokyo, Japan has garnered fervent support from his contemporaries with a bold musical style that blends both edginess and smoothness. As an emblematic figure of his generation, he’s drawing global recognition, crossing borders and genres, as evidenced by his coverage in international music publication The FADER and fashion magazine 032c.
    • Tohji – Details
      • When – March 16, 2023 | 12:00am to 12:40am
      • Where – Tohji at Cheer up Charlie’s Outdoor
  • Danish businesses are set to participate in SXSW, the foremost annual gathering of creative professionals worldwide. This year, SXSW 2023 is delighted to partner with Roskilde Festival, Danish Design Center, and Copenhagen Institute for Futures Studies to amplify our presence in Austin throughout the event.
  • A multinational female group from South Korea will make a comeback this March 2023 at SXSW 2023. They are representing 4th generation of K-POP, consisting of 5 Korean members and 2 Japanese members, including HARAM, HARUNA, MOON SUA, SIYOON, SHEON, SUHYEON, and TSUKI.
    • Korea – Details
      • When – March 14, 2023 | 12:00am to 12:45am CT
      • Where – Elysium
  • If you’re interested in the African startup ecosystem, you can come and meet the most promising startups and founders from Kenya, South Africa, Egypt, and Nigeria. This event brings together founders, NGOs, and investors, along with other stakeholders in the ecosystem.
  • SXSW will be in Sydney, Australia on October 15-22, 2023. It’s going to be a week-long event where the tech and innovation, games, music, and screen industries converge with culture for unexpected discoveries.
  • The German Haus and Pavilion will provide a platform for artists and companies from Germany to showcase their work and connect with others at SXSW: A hub and gathering place for attendees from Germany and beyond, featuring various activities such as talks, presentations, music showcases, networking opportunities, and ample space for interactions.
    • German Haus – Details
      • When – March 10-14, 2023
      • Where – PARKSIDE, 301 E 6th St, Austin, TX 78701
    • German Pavilion
      • When – March 12-15, 2023
      • Where – SXSW Creative Industries Expo, Austin Convention Center Hall 3, Entrance Trinity Street

With our New Market Entry programming, developing startups so they’re prepared to enter the U.S. market, we have a host of programming of our own with friends from throughout the world.

Alberta Innovates and Montenegro’s Digital Den, join us with innovationbridge.eu, New Dutch Wave, Advantage Austria, and German.innovation throughout our 5 days of Funded House programming. Everyone, even more supported by Deloitte, SelectFew, and Knobbe Martens. In great part, we should all be spending time the innovationbridge.eu consortium of leaders from Austria, Canada, Germany, UK, Scandinavia, The Netherlands and USA who, in innovative, tech, creative, music and film industries, have taken on the challenge of making our global economy a little better!

To get involved in Funded House

I hope to be booking my 2 weeks solid with meetings from everyone throughout the world so let us know that you’re coming, what you’re doing, and where you’ll be. If you work in economic development, trade, with the government, or are yourself and investor, company, or founder, connect with me, comment below, and let’s touch base.

If you’re a service provider, company, or involved with another country, we’re still programming and would love to host an event in need of space. Learn more about sponsorship and contact us here.

Beyond Austin and SXSW, we’re here for your interests in the U.S. and would love to help develop your city, your country, and your startups to take on the American market. Details can be found here.

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Comments on Where the World Comes to Austin: SXSW

  • Ausitn Next

    Asking from a point of legitimate curiosity & want to understand, what is the role of foreign economic development for a metro like Austin. We see foreign delegations come, but trying to see the tangible day to day result or is it all narrative building (nothing wrong with that)

  • Maxime Van Cuater

    Paul, I am coordinating the BELGIAN delegation at SXSW this year

    • https://seobrien.com Paul O’Brien

      Brilliant! Links to any details you can share Maxime Van Cauter?

      Did you get everyone registered to https://fundedhouse.com
      Note the different registration for Founders vs. Investors

  • John McElhenney

    Okay, Paul, but I’ll be skiing the powder in NM. Can we do it by Zoom?

    • https://seobrien.com Paul O’Brien

      No that’s a good plan, which run? I’ll meet you there

  • Vivek Paul

    Hi Paul O’Brien kindly meet my associate Mansoor Rahimat Khan , he is at SXSW. Interesting stuff happening at Beatoven.Ai. Thanks much !
    Mansoor, over to you.

  • Chris Cummings

    Hey Paul O’Brien, coming in and it looks like we might be speaking together at an event. Check your messages real quick.

  • Daniel Zawarczynski

    Looking forward to reconnect at #SXSW!

  • Hannah Thorsen

    I wish I was still in Austin

  • New Dutch Wave

    Looking forward Paul! See you next week

  • Zach Hanna

    Tiffine Wang maybe?

  • Stephen Burns

    Paul O’Brien thank you so much for this article! I fully intended to expatriate myself in early 2020 to Germany. Obviously the pandemic put that dream on hold so I relocated from Houston to Austin for the tech scene. Had a couple of preliminary interviews with Daimler Benz in late 2021 but would love to connect with German tech companies of all sizes that will be at SXSW so please keep us all posted about the international scene!

    • https://seobrien.com Paul O’Brien

      Stephen Burns we’re doing a few things with Germany so make sure you’re registered at https://fundedhouse.com

      • https://seobrien.com Paul O’Brien

        To get in when it’s not an “other” event. There are events taking place there. There is a CMO event on Saturday and I’m on a panel with Austria on Monday, for example.
        Thing is, I don’t know that schedule so look up the Germany stuff mentioned in the article and swing by then since that’s your focus

  • Dana Michele Wildeboer

    Pick me! I’ll be there Paul O’Brien

  • Mark Piening

    If you need a Dutch translator or host for any Netherlands delegations let me know. We want them to have a #gezellig visit!

  • https://www.executivecouncilnetwork.com/ Wendy Howell

    This is brilliant, Paul! Thanks for putting this together! Cheers Wendy

  • Elisa Sepulveda

    VCFamilia and FounderFamilia are holding an event to unite our community. Make sure to sign up and join us on Sunday.


  • Martin Morales
  • Bernhard Scholz

    Hi Paul,
    coming to the SXSW with the German Delegation from Munich. My partner and I am founders of KontextMaps by Kontextlab and we’d be delighted to meet you because we are looking for strategic partners to scale our platform. When do you have a few minutes? We could meet at the Wax Myrtle’s where Innovation Bridge Europe offers a place to meet.
    Thanks, best

    • https://seobrien.com Paul O’Brien

      Would love to Bernhard. The team and I will be there throughout, but not easy to say explicitly when I will be there — I have a lot of events and panels at which I need to find myself throughout the next 8 days.

      [One thing I am advising everyone to do is use the Saturday App this year – we can see WHERE we are in real time (making it easier to meet).](https://link.getsaturday.com/tvkmBN1f0xb)

      • Bernhard Scholz

        Thanks for the quick reply. I’ll get the Saturday app and hopefully there will be a minute 🙂 .