Second only to our being asked how best to livestream or host a virtual conference (let us know if we can help you there), is the question everyone is asking in startup and venture capital circles, “Which sectors are stronger or more attractive to investors, because of coronavirus and the economy?”
Healthcare and MedTech are the obvious sectors on which the world is focused. Understandably, we’re all curious about the future of Office Space and Coworking.
Less pronounced is that the demand for Media Technology has accelerated to reach every person on the planet.
Media Based Software as a Service (SaaS) and Online Media
Our friends at TrustRadius, a review platform for software that connects buyers and vendors with the most trusted content, published today a look at software industry statistics revealing the rapid adoption of media innovations and the exuberance everyone has to figure out the best solutions for today’s challenges.
Mandi Sadler, Kaylin Gilkey, and Mark Barrera, pulled this together with TrustRadius, “In previous weeks, buyers have been highly concerned with building out software for a remote workforce. Companies worked quickly to set up antivirus software, VPNs, and remote desktop software tools for secure remote workstations. As more and more companies moved to remote work, we weren’t surprised to see the categories of Web Conferencing, Webinar, Video Platforms, and Video Conferencing Equipment rising steadily.”
1, 2, 3… Media
| # | Category | Growth |
| 1 | Telemedicine | 616% |
| 2 | Web Conferencing | 445% |
| 3 | Video Platforms | 327% |
| 4 | Antivirus | 308% |
| 5 | Remote Desktop | 242% |
| 6 | Mobile App Development | 199% |
| 7 | Webinar | 193% |
| 8 | Live Chat | 190% |
| 9 | Virtual Desktop Infrastructure | 111% |
| 10 | VPN | 101% |
| 11 | Medical Office Software | 59% |
*Figures over 100% indicate that impressions have more than doubled.
Aside from Antivirus, which I have to admit, I find intriguing given the virus, nearly the entirety of the list can be summarized as demand for use cases of streaming, online media, and video.
“We also found it interesting to compare the products that have grown overall since COVID-19 hit the United States,” added Sadler. “All of the products below have seen significant growth in response to this crisis”
And it’s from that lens of their data, about not which categories are booming with demand but which products in particular are being sought, that we can slice WHY people need such solutions:
- Google Classroom or Blackboard Collaborate – education at home
- Vanilla Forums or LinkedIn Sales Navigator – social media
- Microsoft Project Server and Google Drive – remote work
- BlueJeans and Zoom Video Webinar – virtual conference and livestreaming
TrustRadius data shows that the fastest growing conferencing tool on the Intermedia Anymeeting (with 13X growth), followed by Blackboard Collaborate, Zoom, BlueJeans, and Amazon Chime.
There you go. The answer to one of our most Frequently Asked Questions of the last two weeks.
They’ve put together a wonderful article of more of the shifts in the way we work, share, and learn, from document signing to recruiting technology so as a thank you to them for uncovering insight to what so many are asking us, this whip of an article is to encourage you to get to know what they know.
TOMORROW, on Thursday, April 2 at 12:30 CST, TrustRadius is hosting a free discussion on these trends with TrustRadius CEO Vinay Bhagat and Matt Heinz of Heinz Marketing – Sign up here.
