The 4 Ps of Media Technology

Paul O'BrienAdvocacy, Education3 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More

MediaTech Ventures Strengthens Its Team with Music + Tech Mogul Ted Cohen

John ZozzaroAdvocacy, Development, Featured, Innovation

We announced today that we’re honored to have Ted Cohen formally joining our work, as Head of Corporate Development. At MediaTech Ventures, Ted will be tasked with finding unique revenue opportunities, partnering with the world’s leading media brands, driving innovation, and collaborating globally to support the creative class.  He takes up his new position immediately. Paul O’Brien, CEO of MediaTech … Read More

Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

Paul O'BrienAdvocacy, Education11 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More

The Triple Upside of Mitigating Innovation Risks

John ZozzaroAdvocacy, Innovation, Opportunity, Venture Capital

Throughout the history of innovation, organizations that have seen long term success with continued growth have traditionally practiced innovation internally, dedicating large amounts of resources to the practice. There are many variations to how organizations label their practices of innovation, usually better known as R&D, intrapreneurship, and hackathons. Identifying just how much organizations invest in innovation varies drastically, Forbes recognizing … Read More

Austin’s 2019 ChangeMakers

Paul O'BrienAdvocacy, EngagementLeave a Comment

So, I took a holiday break, as I hope you did, and during that time, what more wonderful surprise could one ask for than finding that their partner, one of our founders, is being recognized, among some incredible Austin leaders, as a “ChangeMaker” of 2019. December 21st saw the announcement by the Austin Young Chamber of 12 finalists for the ChangeMaker … Read More