The Inaugural MediaTech Collective

John ZozzaroDevelopment, Education, Innovation, Opportunity12 Comments

Earlier this year, Serenity Gibbons, for Entrepreneur, penned a wonderfully straightforward look at why startups should look to Accelerators.  It was the sub-headline that caught my attention most, “thrive with a little help from your friends.” Comprehensive support A full roster of activities Investor access Accelerated knowledge A gateway to future customers Skills development Risk management A bigger-picture, long-term view … Read More

Plans to Acquire Musicians Desk Reference and Define a Path for Creative Economies and Artists

John ZozzaroAdvocacy, Development, Education, Innovation, Venture CapitalLeave a Comment

In the 21st century digital economy, it’s important to notice the affect technology has played, both good and bad, for professionals working in media. While it has helped give birth to thriving verticals such as VR, AR, Video Games, and Podcasting, it has left other media verticals such as News, Film, Music, Radio, and Publishing scrambling to identify long term … Read More

The 4 Ps of Media Technology

Paul O'BrienAdvocacy, Education3 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More

SXSW 2019 Hackathon Details and Opportunity

Paul O'BrienEducation, Engagement, Opportunity

[2018 Hackathon photo by Randy & Jackie Smith] We’re weeks away from media innovation from throughout the world, descending on Austin, as it does every spring, for SXSW. If you’re on your way to Texas, make sure we connect; our team is involved in SXSW Pitch, supporting SXSW EDU, and hosting dozens of venture capitalists and startups at Funded House.  … Read More

Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

Paul O'BrienAdvocacy, Education11 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More