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connecTed with Lisa Farris, Chief Marketing and Innovation Officer for the Recording Academy
July 28, 2021 @ 2:00 pm - 3:00 pm
Ted Cohen with Lisa Farris
[/et_pb_text][et_pb_blurb _builder_version=”4.9.4″ _module_preset=”default”]Lisa Farris is the Chief Marketing and Innovation Officer for the Recording Academy, overseeing the evolution of the organization’s marketing, insights, research, and innovation that are reflective of the changes and growth in music and the Academy.
[/et_pb_blurb][et_pb_cta title=”LIVE HERE, JULY 28th” button_url=”https://mediatech.ventures/register/” url_new_window=”on” button_text=”Save your seat! Join the MediaTech community!” _builder_version=”4.9.4″ _module_preset=”default”][/et_pb_cta][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default”] [/et_pb_text][et_pb_social_media_follow _builder_version=”4.9.4″ _module_preset=”default”][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/feed/update/urn:li:activity:6781286423527075841/” _builder_version=”4.8.0″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https://www.youtube.com/playlist?list=PLeUd2e6L22WSJzA68Gmdm6Jqx-i2qHfz_” _builder_version=”4.8.0″ _module_preset=”default” background_color=”#a82400″ follow_button=”off” url_new_window=”on”]youtube[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/MediaTechVentures/posts/123931213079782″ _builder_version=”4.8.0″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.8.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_text admin_label=”Text” _builder_version=”4.9.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″]In collaboration with the Recording Academy’s leadership team, Farris is responsible for building upon the history of the organization that supports music creators, while accelerating the organization’s brand recognition. In her role, she is tasked with transforming and innovating audience experiences that support its members and engage music fans with purpose-driven initiatives.
While keeping the Recording Academy attuned to the changing media landscape, under Farris’ leadership the marketing and innovation team forges relationships with media and innovation partners to improve experiences across all brand touchpoints.
Prior to joining the Recording Academy, Farris served as Chief Digital & Brand Officer for MetricVision; co-founder of Get This, a technology that leveraged audio recognition to shop television and video entertainment; Chief Marketing Officer for Move, Inc.; Senior Vice President of strategic marketing at Universal Music Group’s eLabs; and Vice President of strategic marketing & new media at MCA Records. Lisa currently serves as EIR and mentor for entrepreneurship students at Loyola Marymount University.