How is Blockchain being utilized in the media?
Hey Guys,
How blockchain is being utilized in the media is a question that intrigues me, your thoughts are welcome!
A lot of the initial focus has been around rights management, but I think the applications are quite diverse beyond that. There are quite a few projects on the blockchain around the distribution and monetization of music and videos with Blockhain providing accurate data on streams and purchases. Blockchain’s ability to establish the origin and history, a few projects trying to combat the ‘fake news’ problem have sprouted up. Additionally, with DAO’s, new avenues of funding and revenue open up for media productions. Then there is the DeSo blockchain protocol that is looking to reinvent social media for Web 3.