The 4 Ps of Media Technology

Paul O'BrienAdvocacy, Education3 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More

Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

Paul O'BrienAdvocacy, Education3 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More

The Future of Media for Small Businesses

Paul O'BrienAdvocacy, Education2 Comments

I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More

Guerrilla Marketing for Startup and Music Brands

Martin MartinezEducationLeave a Comment

Being the storyteller that I am, I’ve decided to offer up three stories aimed to provoke rebellious creativity. First, the Godfather of Artist Management, Shep Gordon: the man who made all of your parent’s favorite artists famous. His career in Talent Management started with making the man every parent in America hated, Alice Cooper, the most hated musician in the … Read More

Spotlight: Apprenticeship Marketing with Brad Voeller of DCI

Andrew EscherEducation, FeaturedLeave a Comment

Digital Creative Institute Team

“What we’re seeing is increasingly white collar jobs are very skill based and they require this hands on sort of development that comes from getting your hands dirty with it… College graduates are disenchanted when they realize that college isn’t the ticket to the middle class.”   – Brad Voeller I remember my grade school and high school textbooks. They were … Read More

Mashable Social Media Day 2017

Paul O'BrienAdvocacy, Engagement, OpportunityLeave a Comment

In 2010, the globally known, multi-platform media and entertainment Mashable helped establish the role and impact of social media in the broader media ecosystem, with the launch of Social Media Day.  A way to recognize and celebrate social media’s impact on global communication, the formal day is annually recognized with city proclamations, local thought leader talks, community engagement, and livestreams through … Read More