Amazing Artists and Products and Marketing (or is it Advertising?)

Paul O'BrienAdvocacy, EducationLeave a Comment

Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because marketing and advertising (or promotions) are not remotely the same thing. Product is the work of marketing. In fact, it’s one of the fundamentals of marketing. Amazing products, brands, and artists require marketing; they’re an outcome … Read More