The Future of Media for Small Businesses

Paul O'BrienAdvocacy, Education2 Comments

I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More

Spotlight: Apprenticeship Marketing with Brad Voeller of DCI

Andrew EscherEducation, FeaturedLeave a Comment

Digital Creative Institute Team

“What we’re seeing is increasingly white collar jobs are very skill based and they require this hands on sort of development that comes from getting your hands dirty with it… College graduates are disenchanted when they realize that college isn’t the ticket to the middle class.”   – Brad Voeller I remember my grade school and high school textbooks. They were … Read More

And the winner is…

Andrew EscherAdvocacy1 Comment

In the last late, hot days of June, over 100 people gathered at Digital Marketer in South Austin to celebrate Social Media Day 2017.  All were users of social media, some were thought leaders in the space, expert marketers, educators or entertainers who use social media daily to reach friends, customers and fans. They joined fans across the country in … Read More

Mashable Social Media Day 2017

Paul O'BrienAdvocacy, Engagement, OpportunityLeave a Comment

In 2010, the globally known, multi-platform media and entertainment Mashable helped establish the role and impact of social media in the broader media ecosystem, with the launch of Social Media Day.  A way to recognize and celebrate social media’s impact on global communication, the formal day is annually recognized with city proclamations, local thought leader talks, community engagement, and livestreams through … Read More

Does Facebook Matter to Musicians?

Paul O'BrienEducation11 Comments

I’ve been asked this question a few too many times too lately, posed in a variety of ways… Our fans (demographic) aren’t on Facebook, why would we bother? Facebook advertising doesn’t work for musicians, does it? We tried using it and are audience just isn’t there, it isn’t worth the time What struck me to write up a thought here … Read More