And the winner is…

Andrew EscherAdvocacy1 Comment

In the last late, hot days of June, over 100 people gathered at Digital Marketer in South Austin to celebrate Social Media Day 2017.  All were users of social media, some were thought leaders in the space, expert marketers, educators or entertainers who use social media daily to reach friends, customers and fans. They joined fans across the country in … Read More

Mashable Social Media Day 2017

Paul O'BrienAdvocacy, Engagement, OpportunityLeave a Comment

In 2010, the globally known, multi-platform media and entertainment Mashable helped establish the role and impact of social media in the broader media ecosystem, with the launch of Social Media Day.  A way to recognize and celebrate social media’s impact on global communication, the formal day is annually recognized with city proclamations, local thought leader talks, community engagement, and livestreams through … Read More

Video Gaming on Fire

Paul O'BrienAdvocacy, Education, Venture Capital1 Comment

It was in the earliest days of our conceptualizing what MediaTech Ventures would become, that we shared an insight to a specific media vertical that we believed might indicate from where funding for other media might come.  That thought, that though most forms of media production seemingly struggle to find funding, videos games were finding interests through corporations. The video game … Read More

Music Community Needs to Focus on Engagement

John ZozzaroAdvocacy, Development5 Comments

In the 21st century, musicians seem to have their work cut out for them.  With the ever changing consumption of media, musicians are continuously finding themselves trying to rise above the contrived noise asking themselves, “is more better than less?”  With articles that read “23 ways musicians can make money” “8 Lucrative Marketplaces for Musicians to Make Money” or books such … Read More

MediaTech Spotlight: Mark Epstein

Andrew EscherAdvocacy, Engagement1 Comment

Making Music Work for Business From Birthday to Big Time Mark Epstein’s love for making music started about the same time as most in his early teenage years. His first paying gig came shortly after. His bandmate’s sister’s birthday party needed some live music and he was called in as the bassist. The payment? A few albums – including the just … Read More

Video Didn’t Kill the Radio Star, It Just Gave It a New Platform

Logan KeehnerAdvocacy, Education, EngagementLeave a Comment

Every startup has a plethora of obstacles standing between itself and funding. Competition is high, and getting noticed is a big hurdle to jump. Recently, we got together to discuss video and how it relates to startups. We brought together a panel of video production professionals to discuss how startups can utilize video, from where they can bring them the … Read More

News Media + Analytics: Measuring the Media [360 VR Video]

Paul O'BrienAdvocacy, Education, EngagementLeave a Comment

In January, with the great support of Austin’s Antone’s Nightclub and the startup sales advisors at Sellerant, we took MediaTech down the path of News Media and Data technology during a wonderful panel discussion. The idea for the talk of the convergence of media and technology was sparked over a year ago by work being done by Trendkite, an analytics … Read More