Disney’s Strategy is a Study in Pivots through Market Development

Paul O'BrienEducationLeave a Comment

In 2017, August, Disney CEO Bob Iger announced that the company would be pulling shows from Netflix and similar streaming services; the news, highlighted by Thrillist, shed light on their plans to make their way into that already crowded streaming market with the launch of their own direct-to-consumer service for shows and movies. We now know a lot about Disney+ and that it … Read More

MediaTech Ventures’ Collective Takes Home A Scootee!

Paul O'BrienEducation, Innovation, Opportunity8 Comments

There are few awards as coveted as the Golden Scooter. Artisan crafted by the recherché Alexandria Marr, Scootee holds it’s place among Oscar, Nobel, and Palme d’Or. And last week, Collective, our incubator, rode home on the inaugural Golden Scooter. Born of impassioned startup advisors and program Directors from throughout Texas, Marr took upon herself the mission of creating an … Read More

My Kids had the Audacity to Setup a Podcast Studio

Paul O'BrienAdvocacy, Education14 Comments

“Every child is an artist, the problem is staying an artist when you grow up.” – Pablo Picasso Being the computer geek that I am, our house is littered with old computers, monitors, dvd players, and cables. Nothing gets thrown away, on the off chance that that 500 MB hard drive from 2002 needs to be used. Being a dad … Read More

Start Me Up; The Rolling Stones’ Big Idea

Paul O'BrienEducation4 Comments

Universities are the spark of so much more than workforce ready graduates and life experiences. We’ve explored a bit the incredible media work being done at Arizona State University and while in class, so to speak, Ally Brzezinski gave us snapshot to USC; so it was when the University of Houston shared a big idea, just as I was hanging … Read More

From Fleming to Fukunaga, the bond of Books to Films

Paul O'BrienEducation, Innovation8 Comments

The writing, the screenplay, and the script, behind every great film is a story and words written that lead us throughout the narrative we experience on screen. And with so much attention and controversy surrounding Daniel Craig’s latest (and last) venture as a internationally renown spy, the story of how a book becomes a film picked at my brain. Ian … Read More

Amazing Artists and Products and Marketing (or is it Advertising?)

Paul O'BrienAdvocacy, EducationLeave a Comment

Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because marketing and advertising (or promotions) are not remotely the same thing. Product is the work of marketing. In fact, it’s one of the fundamentals of marketing. Amazing products, brands, and artists require marketing; they’re an outcome … Read More

Spotlight: The University of Southern California in Media Technology Innovation

Ally BrzezinskiEducationLeave a Comment

This November, the first Infinity Festival is taking place in Beverly Hills. At this festival, the leading Silicon Valley innovators are coming together with Hollywood’s Storytelling professionals for a weekend of discussion about media and technology. As a current USC student, not too far away from where this festival is taking place, what is going on at school that engages … Read More