The 4 Ps of Media Technology

Paul O'BrienAdvocacy, Education2 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More

SXSW 2019 Hackathon Details and Opportunity

Paul O'BrienEducation, Engagement, Opportunity

[2018 Hackathon photo by Randy & Jackie Smith] We’re weeks away from media innovation from throughout the world, descending on Austin, as it does every spring, for SXSW. If you’re on your way to Texas, make sure we connect; our team is involved in SXSW Pitch, supporting SXSW EDU, and hosting dozens of venture capitalists and startups at Funded House.  … Read More

Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

Paul O'BrienAdvocacy, Education3 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More

How do Investors in Film Get Their Return? How are Movies Funded??

Paul O'BrienDevelopment, Education3 Comments

With the Austin Film Festival upon us, it dawned on me that we’re frequently consulted with on questions of funding pertaining to new ventures, startups, and constantly asked about getting a film, game, or book funded for production, but rarely is it clear to anyone how funding a startup isn’t remotely like funding a production.  And that’s what a movie … Read More

Tackling Skills Based Technical Training for Austin Area Labor Force Shortage

Randy BlankenshipEducation, Featured

“STEAM is the new STEM” Our non-profit education arm, Collective, is leading the way for short term, low cost, and free training in the what’s called S.T.E.A.M (science, technology, entertainment, arts, media). Very few individuals are ready, willing or able to spend four to six years and thousands of dollars to pursue a degree in STEM.  Most don’t have an interest in being … Read More

Preparing for the European Union GDPR

Scott PoniewazAdvocacy, Education4 Comments

We are less than a month away, but May 25, 2018 is a date we’ve had marked on our calendars for some time. It’s the date that the European Union’s new General Data Protection Regulation (GDPR) comes into effect. It means significant changes in how businesses across the EU and the rest of the world collect, handle and store electronic … Read More