From Fleming to Fukunaga, the bond of Books to Films

Paul O'BrienEducation, Innovation8 Comments

The writing, the screenplay, and the script, behind every great film is a story and words written that lead us throughout the narrative we experience on screen. And with so much attention and controversy surrounding Daniel Craig’s latest (and last) venture as a internationally renown spy, the story of how a book becomes a film picked at my brain. Ian … Read More

Amazing Artists and Products and Marketing (or is it Advertising?)

Paul O'BrienAdvocacy, EducationLeave a Comment

Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because marketing and advertising (or promotions) are not remotely the same thing. Product is the work of marketing. In fact, it’s one of the fundamentals of marketing. Amazing products, brands, and artists require marketing; they’re an outcome … Read More

Spotlight: The University of Southern California in Media Technology Innovation

Ally BrzezinskiEducationLeave a Comment

This November, the first Infinity Festival is taking place in Beverly Hills. At this festival, the leading Silicon Valley innovators are coming together with Hollywood’s Storytelling professionals for a weekend of discussion about media and technology. As a current USC student, not too far away from where this festival is taking place, what is going on at school that engages … Read More

Important Factors for Startup Success

Paul O'BrienAdvocacy, Education, InnovationLeave a Comment

It does seem that the startups with a lot of publicity make it appear easy doesn’t it? Success garners attention and yet attention drives audience and demand for innovation, begging questions and debate of what comes first and which is the more important. Unquestionably, it’s the story, and that audience and attention that comes with it, but how does that … Read More

Creating Content that Impacts

Paul O'BrienEducation, Engagement28 Comments

There are a few technical skills involved in publishing an article online and then driving engagement and enthusiasm with it.    Far too often, I hear from business owners, artists, or entrepreneurs, who “tried blogging” or did “some” podcasting and all but gave up because they didn’t get the results they expected. Come on folks, you should know better.  As … Read More

With the Television Industry Changing, What Could This Mean for Venture Capital?

Ally BrzezinskiAdvocacy, Education, Venture CapitalLeave a Comment

Netflix Subscribers

Investment in entertainment is a complicated subject to digest, as we’ve explored previously. Yet, funding for a production does draw some parallels to investing in startups. Companies that began as startups in Silicon Valley, such as Netflix and Amazon, hold a powerful presence in television industry in Hollywood. Could this mean venture capital could get involved in the television industry?  … Read More

Spotlight: Arizona State University

Paul O'BrienEducation, Engagement5 Comments

Traditionally, our Spotlight articles have highlighted an individual notable in media innovation but given summer has started and my alma mater is on my mind, I wanted take a walk down memory lane and uncover some of the Devils making a mark in media. Tempe, AZ was in many ways the start of my own career in media, though I … Read More