Spotlight: Arizona State University

Paul O'BrienEducation, Engagement5 Comments

Traditionally, our Spotlight articles have highlighted an individual notable in media innovation but given summer has started and my alma mater is on my mind, I wanted take a walk down memory lane and uncover some of the Devils making a mark in media. Tempe, AZ was in many ways the start of my own career in media, though I … Read More

The Inaugural MediaTech Collective

John ZozzaroDevelopment, Education, Innovation, Opportunity12 Comments

Earlier this year, Serenity Gibbons, for Entrepreneur, penned a wonderfully straightforward look at why startups should look to Accelerators.  It was the sub-headline that caught my attention most, “thrive with a little help from your friends.” Comprehensive support A full roster of activities Investor access Accelerated knowledge A gateway to future customers Skills development Risk management A bigger-picture, long-term view … Read More

Plans to Acquire Musicians Desk Reference and Define a Path for Creative Economies and Artists

John ZozzaroAdvocacy, Development, Education, Innovation, Venture CapitalLeave a Comment

In the 21st century digital economy, it’s important to notice the affect technology has played, both good and bad, for professionals working in media. While it has helped give birth to thriving verticals such as VR, AR, Video Games, and Podcasting, it has left other media verticals such as News, Film, Music, Radio, and Publishing scrambling to identify long term … Read More

The 4 Ps of Media Technology

Paul O'BrienAdvocacy, Education3 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More