Education
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The 4 Ps of Media Technology
While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday…
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Why do Advertisers Still Spend so much on TV Ads Instead of Online Ads?
I hate answering a question with a question but I this question keeps coming up so I thought I’d write…
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SXSW 2019 Hackathon Details and Opportunity
[2018 Hackathon photo by Randy & Jackie Smith] We’re weeks away from media innovation from throughout the world, descending on…
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Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder
Given the work that we do (that many of you do), I want to challenge our peers in media to teach…
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How do Investors in Film Get Their Return? How are Movies Funded??
With the Austin Film Festival upon us, it dawned on me that we’re frequently consulted with on questions of funding…
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