Evolving Media?

Come along for the ride.

Start Now

The pitch deck, product, and a prayer doesn't work. Neither does the concept that your idea will open the door. In fact, we've found that Entrepreneurs are fixated on the "Idea" more than not.

We join incubators, we seek lawyers, patents, and NDAs to protect them, we quit jobs with them in mind, and we chase dreams of being wealthy and successful, all because of an idea. It’s time for “the Idea” to die.

“There’s some bizarre mythology that’s been created in the startup realm that ideas themselves have an incredible monetary value. Spoiler alert: they don’t.” - Wil Schroter; Startups.com

Society’s fixation on the idea is problematic. It implies ideas are unique. It implies Entrepreneurs have secrets to protect. It implies that people will fund or pay for that idea.

Ideas are temporary, dynamic, prolific, and fleeting.

Successful Entrepreneurs churn a dizzying array of ideas. They toss them, fast and efficiently. What you need to have are a mission, vision, and values. (And resources).

A startup is akin to the order to “take that hill.” That’s a mission. The vision is the plan. And our values explain how (what we will not do).

From there, we constantly try different ideas to achieve that mission. The idea is what fails.

The idea is some soldier showing up and saying, “I have a pocket knife, I’m going to charge ahead and take it!” And you know those Entrepreneurs when you hear them… They don’t take feedback, they think they’re right, they think their idea is special because they had it.

With just the idea, nothing is going to happen. No one will follow that soldier and it has the slimmest chance in hell of actually taking that hill.

What’s the vision, what are our values, and what resources do we have to do it? Resources... people, tools, and capital.

What’s that saying about war? Once it starts, the plan goes out of the window? What works is when that charismatic leader with experience and vision, motivates people to stay focused on the mission, change plans, and keep trying different things until it works.

It’s time for the idea to die because the secret to success is that you should have another one before you finish reading this sentence.

Move beyond the idea. Start leading. Start evolving. Join the evolution.

Sign Paul

Learn How to Move Beyond the Idea

Actionable courses taught by Entrepreneurs who have actually done it. They live it, they breathe it, that's why they teach it.


The right connections can open the door. Who you know is half the battle.

Must Read

A Competition Slide that Closes Capital

A Competition Slide that Closes Capital

I was asked recently if Facebook and Google are competitors, and the question being asked, struck me with as much alarm as hearing a startup founder say they don’t have competitors.

What most frequently gives an investor pause is a slide in a pitch deck that communicates that you’re not paying attention to your market and threats looming from alternatives.

7 Min read

The Streaming World of Disney

The Streaming World of Disney

The last few years have provided a fascinating opportunity to watch how an innovative and creative company evolves through changing experiences and market expectations.

Overwhelmingly, most companies fail to make it through the substantial pivots that require an enterprise to shift like a startup; a few thrive however, and it’s those few that we, in time, look back on in University classes and in books and articles, as the companies that transformed through evolutionary times and which helped change the world for the better.

7 Min read

Coworking is not Dead; It’s just been Wrong

Coworking is not Dead; It’s just been Wrong

Think more regionally and by specialization. 2020 has frequently raised one major question, resoundingly repeated by property investors, office space owners, and coworking facilitators, “Is coworking dead??”

5 Min read

WTH Happened to the News?

WTH Happened to the News?

On September 11th, a notable day in United States and by extension, throughout the world, Townhall (a clearly conservative political voice), rang the headline, “AG [U.S. Attorney General] Barr Rips National Media as a ‘Collection of Liars’ Over Riot Coverage.”

7 Min read