Ted Cohen with Jesper Skibsby
After years of working in different areas of the music industry, Jesper Skibsby came across a huge gap in the market: the lack of accurate radio monitoring data.
LIVE HERE, MARCH 17
After years of working in different areas of the music industry, Jesper Skibsby came across a huge gap in the market: the lack of accurate radio monitoring data. When his own band discovered that they were being played on radios in Poland, he realized the urgent need for real radio airplay data in the industry, so he created WARM.
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With the aim of bringing transparency to a world dominated by big companies and where streaming data seemed to be the only data that matters he started his entrepreneurial journey. Three years later, here he is, leading an international team with a special mix of passion, knowledge, innovation and, that being said... a bit of craziness
WARM is an acronym for World Airplay Radio Monitor. As this might give away, WARM monitors radio stations worldwide. More specifically, it is a powerful software that tracks radio plays of any song in real-time, using audio Fingerprint Technology and Music Recognition.
And so what? you might ask.
This means that you can access the data on where and when a specific song has been played on the radio. In fact, right now they are monitoring more than 28,000 radio stations across the world. And they are constantly expanding our coverage.