Partners to Platforms
Evolve the future of media.
Technology Never Stops Evolving
We’re listening to Spotify, playing Fortnite and watching Netflix when not 10 years ago most of us were still on CDs and going to the movies. The 21st century is thrusting the world further online and into media, and the demands on your brand to be digital, social, and a platform for enhanced commerce is expected.
“MediaTech” as a distinction, has been used for decades to describe startups with a specialization in media and technology, thanks largely to the web; the caveat, it's not just startups but also organizations. Your company is a MediaTech venture.
There are now more than twice as many private companies worth more than $1 billion US in MediaTech today than in the more well-known financial technology (fintech) sector. It’s increasingly noted that every company is a technology company; every company is a finance company; and every company is a media company.
Today’s tech giants such as Apple, Adobe, and Microsoft have their roots in MediaTech. Thanks to the work done at the famous Xerox PARC, this powered the evolutionary media research space that made the modern office and personal computer possible.
As that evolved to other personal computers and online experiences, the music industry was being forced to retool through the technology and entrepreneurs that were making it happen. Personally, I helped usher in the digitization of the music industry by negotiating agreements with Napster, iTunes, Amazon, Rhapsody, and many more. This was over 20 years ago. As you can imagine in today’s economy, these expectations of your company, in media, are well past due.
The challenge - many MediaTech companies are still seen as their own vertical: music industry, video games, photography, video tech, or AdTech companies, are obvious examples. The fact is, all are merely forms of media technology and the likes of Facebook, Skype, and even Yahoo showed us, and showed you, that in partnerships and innovation, you should be the platform that triggers value for creators, global demand, and drives greater investment in solutions for customers.
For example, a current MediaTech Ventures’ client, Dakia Global, recently announced a partnership with Universal Music Group; to develop and launch a number of Universal branded hotels which will feature unique guest experiences. We’re also seeing media verticals collide, with Fortnite hosting A-list musicians and millions of users in attendance globally, and showing early teasers of Tenet. Roblox hosting music festivals and increasing investments in their immersive experiences.
Bottom line, those that embrace technology will evolve, and those that do not, will be a thing of the past.
Be Apart of the Evolution
It's our job to foster the next generation of leaders to usher in a new era of innovation.
A community in industry means relationships in collaboration.
The First Amendment of the U.S. Constitution....
On June 1, 1984, I made my first cellphone call from my car. The handset was mounted on the center console of my Volvo 760 Turbo, the 12” x 12” control unit was bolted down in the trunk. Calls were around $0.50 a minute, the coverage was spotty, and the device was expensive – $3000 at the time, $7500 in today’s dollars. But I was now mobile!
3 Min read
The last few years have provided a fascinating opportunity to watch how an innovative and creative company evolves through changing experiences and market expectations.
Overwhelmingly, most companies fail to make it through the substantial pivots that require an enterprise to shift like a startup; a few thrive however, and it’s those few that we, in time, look back on in University classes and in books and articles, as the companies that transformed through evolutionary times and which helped change the world for the better.
7 Min read
Perhaps our disappointment in one another, frustration with Presidential elections, and stress over 1 role in the entire world, isn’t a reflection of us, but of the office having too much power and influence.
5 Min read
When I was living in Boston in the mid-70’s, I ended up meeting and becoming friends with the audio dream team at Advent, the legendary speaker company.
2 Min read
Think more regionally and by specialization. 2020 has frequently raised one major question, resoundingly repeated by property investors, office space owners, and coworking facilitators, “Is coworking dead??”
5 Min read
Earlier this year, a study of United States Census, Business Dynamic Statistics, by Ecliptic Capital’s Christy Cardenas, revealed that new businesses account for almost all [net] new job creation, and 20% of gross job creation.
10 Min read
On September 11th, a notable day in United States and by extension, throughout the world, Townhall (a clearly conservative political voice), rang the headline, “AG [U.S. Attorney General] Barr Rips National Media as a ‘Collection of Liars’ Over Riot Coverage.”
7 Min read
There was a wonderful headline just over 2 years...