The Future of Media for Small Businesses

Paul O'BrienAdvocacy, Education2 Comments

I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More

Print Matters

Paul O'BrienAdvocacy, EducationLeave a Comment

An Ad is Worth 1,000 Words In our era of interactivity, exuberance for video, and mobile apps, I couldn’t help but find myself lost for a couple hours this weekend; winding my way through image searches after discovering a remarkable print advertisement. Yep, I said print. A Picture Says 1,000 Words I had cause to observe an unusual trend of … Read More

Spotlight: Apprenticeship Marketing with Brad Voeller of DCI

Andrew EscherEducation, FeaturedLeave a Comment

Digital Creative Institute Team

“What we’re seeing is increasingly white collar jobs are very skill based and they require this hands on sort of development that comes from getting your hands dirty with it… College graduates are disenchanted when they realize that college isn’t the ticket to the middle class.”   – Brad Voeller I remember my grade school and high school textbooks. They were … Read More

The Fundamentals of Marketing Your Music

Paul O'BrienEducationLeave a Comment

I need not remind that the internet changed everything for musicians, but not entirely in ways for the worse. Never before have musicians had such control over their own future. Namely, because promotion of your band and brand is today, nearly more capably accomplished online, by yourself, than with a label involved. Having been working on the web since before … Read More

The Notable Angel Investors in Media Technology

Paul O'BrienFeatured, Venture Capital2 Comments

Before considering who they are, appreciate what angel investment means by asking how one might define “angel investor.”  Raising money, be that for a band, a film, a video game, or to invest in other media or software development, requires the right sources of funding, at the right stage, with the appropriate measure of progress and potential on you part.  A … Read More