Amazing Artists and Products and Marketing (or is it Advertising?)

Paul O'BrienAdvocacy, EducationLeave a Comment

Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because marketing and advertising (or promotions) are not remotely the same thing. Product is the work of marketing. In fact, it’s one of the fundamentals of marketing. Amazing products, brands, and artists require marketing; they’re an outcome … Read More

Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

Paul O'BrienAdvocacy, Education11 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More

The Future of Media for Small Businesses

Paul O'BrienAdvocacy, Education2 Comments

I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More

Print Matters

Paul O'BrienAdvocacy, EducationLeave a Comment

An Ad is Worth 1,000 Words In our era of interactivity, exuberance for video, and mobile apps, I couldn’t help but find myself lost for a couple hours this weekend; winding my way through image searches after discovering a remarkable print advertisement. Yep, I said print. A Picture Says 1,000 Words I had cause to observe an unusual trend of … Read More

Spotlight: Apprenticeship Marketing with Brad Voeller of DCI

John ZozzaroEducation, FeaturedLeave a Comment

Digital Creative Institute Team

“What we’re seeing is increasingly white collar jobs are very skill based and they require this hands on sort of development that comes from getting your hands dirty with it… College graduates are disenchanted when they realize that college isn’t the ticket to the middle class.”   – Brad Voeller I remember my grade school and high school textbooks. They were … Read More

The Fundamentals of Marketing Your Music

Paul O'BrienEducationLeave a Comment

I need not remind that the internet changed everything for musicians, but not entirely in ways for the worse. Never before have musicians had such control over their own future. Namely, because promotion of your band and brand is today, nearly more capably accomplished online, by yourself, than with a label involved. Having been working on the web since before … Read More