I hate answering a question with a question but I this question keeps coming up so I thought I’d write out a thought; granted, starting with a question: why would they not? All ad spend is merely a budgeted investment of capital vs. expectations; an intentional allocation of spend to ROI. As long as marketers perceive, or actually account for, a … Read More
Microsoft, Google, Apple, and Amazon… or Facebook? – Innovation to Come
It’s a great thought exercise. When it comes to the most substantial innovators in media today, what’s store for the future? I was struck by a question asking me to rank order Microsoft, Apple, and Google, and in doing so, couldn’t help but factor in Amazon and Facebook. I’m curious what you think, here’s my take: Number One: Microsoft. In … Read More