Amazing Artists and Products and Marketing (or is it Advertising?)

Paul O'BrienAdvocacy, EducationLeave a Comment

Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because marketing and advertising (or promotions) are not remotely the same thing. Product is the work of marketing. In fact, it’s one of the fundamentals of marketing. Amazing products, brands, and artists require marketing; they’re an outcome … Read More

Serving Celebrities in Venture Capital

Paul O'BrienOpportunity, Venture CapitalLeave a Comment

LOUD Capital, a Columbus, Ohio-based alternative investment venture capital firm, announced this week the launch of Legacy Entertainment Ventures, a company providing venture-focused services to “celebrities” in the music, eSports, and influencer markets. Reflective of the work we’re doing with companies and in corporate innovation, we’re thrilled by what LOUD Capital, and other venture groups like it, are doing as … Read More