Disney’s Strategy is a Study in Pivots through Market Development

Paul O'BrienEducationLeave a Comment

In 2017, August, Disney CEO Bob Iger announced that the company would be pulling shows from Netflix and similar streaming services; the news, highlighted by Thrillist, shed light on their plans to make their way into that already crowded streaming market with the launch of their own direct-to-consumer service for shows and movies. We now know a lot about Disney+ and that it … Read More

Startup Sequence Initiated

Paul O'BrienDevelopment5 Comments

Enterprise Stations

We are in an era of ‘prestige television’, with unprecedented choice and quality. So why are so many of us streaming endless reruns of 90s sitcoms? Richard Godwin; The Guardian I introduced my daughter, now 14, to Star Trek when she was 12. It’s now *our show* with her begging to stay up late to watch it with Dad, and … Read More

Start Me Up; The Rolling Stones’ Big Idea

Paul O'BrienEducation4 Comments

Universities are the spark of so much more than workforce ready graduates and life experiences. We’ve explored a bit the incredible media work being done at Arizona State University and while in class, so to speak, Ally Brzezinski gave us snapshot to USC; so it was when the University of Houston shared a big idea, just as I was hanging … Read More

Important Factors for Startup Success

Paul O'BrienAdvocacy, Education, InnovationLeave a Comment

It does seem that the startups with a lot of publicity make it appear easy doesn’t it? Success garners attention and yet attention drives audience and demand for innovation, begging questions and debate of what comes first and which is the more important. Unquestionably, it’s the story, and that audience and attention that comes with it, but how does that … Read More

The Inaugural MediaTech Collective

John ZozzaroDevelopment, Education, Innovation, Opportunity12 Comments

Earlier this year, Serenity Gibbons, for Entrepreneur, penned a wonderfully straightforward look at why startups should look to Accelerators.  It was the sub-headline that caught my attention most, “thrive with a little help from your friends.” Comprehensive support A full roster of activities Investor access Accelerated knowledge A gateway to future customers Skills development Risk management A bigger-picture, long-term view … Read More

Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

Paul O'BrienAdvocacy, Education11 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More

The Triple Upside of Mitigating Innovation Risks

John ZozzaroAdvocacy, Innovation, Opportunity, Venture Capital

Throughout the history of innovation, organizations that have seen long term success with continued growth have traditionally practiced innovation internally, dedicating large amounts of resources to the practice. There are many variations to how organizations label their practices of innovation, usually better known as R&D, intrapreneurship, and hackathons. Identifying just how much organizations invest in innovation varies drastically, Forbes recognizing … Read More