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The Importance of Community in Innovation

The startup space is built around two things – community and innovation. How many of us have rabbit-holed down an idea, either positive or negative, and ended up with ourselves as the only input? How many of those times have we felt comfortable charging ahead alone? 

Innovation is not an isolated process; it thrives within communities where diverse ideas and perspectives can intersect. The Community Roundtable emphasizes that such communities facilitate shared learning and support among members, fostering an environment where new ideas can be tested and developed. By encouraging open dialogue and collaboration, communities help break down the silos that often hinder innovative processes.

They go on to look at technology adoption rates, which seemingly increase along with social engagement. This is due to idea distribution and social innovation, which play a crucial role in any innovative ecosystem. The more we’re able to talk and socialize about new technology, the more it gets ingrained in our dialogue and subsequently, our culture.

As communications, collisions, and engagement have increased in speed thanks to the Internet and the global online community it created, the speed of innovation and adoption has fundamentally changed. Innovation gets initiated, understood, and translated into concrete and meaningful products and services within months.


Communities provide a melting pot for diverse ideas, experiences, and perspectives. For startups and creatives, being part of a dynamic community means you have access to a broad spectrum of insights that can spark new ways of thinking and problem-solving. This cross-pollination of ideas can lead to a direct increase in innovative thinking and solutions.

Casey Wright of BYU’s Creativity, Innovation, and Design Group highlights how communities of innovation can be intentionally created through social network analysis and positive peer pressure. This model aims to establish norms that promote an innovative mindset within organizations, using structured community interactions to enhance creativity and problem-solving abilities?.

By fostering a culture of collaboration and mutual support, communities can enhance their collective capacity for innovation, making them indispensable to both the generation of new ideas and the implementation of these ideas into successful, impactful projects.

A community offers a network of support where members can share resources, provide constructive feedback, and encourage each other during tough times. This environment not only helps in reducing the risks associated with innovation but also boosts the confidence of individuals to push the boundaries of creativity.

For startups and creatives, the community is a critical ecosystem that enhances their capacity for innovation. The collective strength of a community helps in transforming individual potential into collective success, driving forward the wheel of innovation. As we move towards a more interconnected world, the value of community in innovation becomes more apparent, underlining the need for collaborative environments where ideas can flourish.

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