The economy of the United States is in distress. Our experiences in 2020 have exposed significant problems, accelerated movements, and forced social changes about health, society, and our experience with all things digital. We’re faced with a global recession and record unemployment. At this inflection point, we have an opportunity to adapt to change and to build a better future. … Read More
Veteran Entrepreneurship in 2020
March, this year, really challenged entrepreneurs to appreciate what it means to pivot. The Veterans Lounge, produced by DreamState Entertainment and Platinum TDM, captured in real time how capably Veterans make such changes; and in doing so, proved that staying focused on the mission of an effort, despite adversity, keeps us on track to accomplish something. Our work to produce … Read More
Lessons from Media: The Realistic Growth of Revenue for an Average Startup
It struck me over the recent holidays that founders and entrepreneurs have far more they might learn from Media than is readily apparent. Among startups, investors, mentors, advisors, and incubators, such as Collective, are queried again and again on the question of revenue and what founders and teams should expect (or the expectations they should set) regarding that coveted of … Read More
Disney’s Strategy is a Study in Pivots through Market Development
In 2017, August, Disney CEO Bob Iger announced that the company would be pulling shows from Netflix and similar streaming services; the news, highlighted by Thrillist, shed light on their plans to make their way into that already crowded streaming market with the launch of their own direct-to-consumer service for shows and movies. We now know a lot about Disney+ and that it … Read More
Startup Sequence Initiated
We are in an era of ‘prestige television’, with unprecedented choice and quality. So why are so many of us streaming endless reruns of 90s sitcoms? Richard Godwin; The Guardian I introduced my daughter, now 14, to Star Trek when she was 12. It’s now *our show* with her begging to stay up late to watch it with Dad, and … Read More
Start Me Up; The Rolling Stones’ Big Idea
Universities are the spark of so much more than workforce ready graduates and life experiences. We’ve explored a bit the incredible media work being done at Arizona State University and while in class, so to speak, Ally Brzezinski gave us snapshot to USC; so it was when the University of Houston shared a big idea, just as I was hanging … Read More
Important Factors for Startup Success
It does seem that the startups with a lot of publicity make it appear easy doesn’t it? Success garners attention and yet attention drives audience and demand for innovation, begging questions and debate of what comes first and which is the more important. Unquestionably, it’s the story, and that audience and attention that comes with it, but how does that … Read More
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