6 Technology Trends to a Digital Transformation

John ZozzaroInnovation, Opportunity, Venture CapitalLeave a Comment

ALAMO ON DEMAND Every organization in the world, no matter the industry, is shifting right now. Whether that’s jewelry store Jared hosting virtual weddings, late night hosts telling jokes to a silent cameraman, to Italy adopting AR thermal scanning helmets, we continue to see organizations rise above the current circumstances and try their best to innovate within their space. The recent launch … Read More

Amazing Artists and Products and Marketing (or is it Advertising?)

PaulAdvocacy, EducationLeave a Comment

Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because marketing and advertising (or promotions) are not remotely the same thing. Product is the work of marketing. In fact, it’s one of the fundamentals of marketing. Amazing products, brands, and artists require marketing; they’re an outcome … Read More

The 4 Ps of Media Technology

PaulAdvocacy, Education3 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More

Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

PaulAdvocacy, Education11 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More

The Future of Media for Small Businesses

PaulAdvocacy, Education2 Comments

I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More

Guerrilla Marketing for Startup and Music Brands

martinmartinezEducationLeave a Comment

Being the storyteller that I am, I’ve decided to offer up three stories aimed to provoke rebellious creativity. First, the Godfather of Artist Management, Shep Gordon: the man who made all of your parent’s favorite artists famous. His career in Talent Management started with making the man every parent in America hated, Alice Cooper, the most hated musician in the … Read More