And the winner is…

John ZozzaroAdvocacy1 Comment

In the last late, hot days of June, over 100 people gathered at Digital Marketer in South Austin to celebrate Social Media Day 2017.  All were users of social media, some were thought leaders in the space, expert marketers, educators or entertainers who use social media daily to reach friends, customers and fans. They joined fans across the country in … Read More

Music Community Needs to Focus on Engagement

John ZozzaroAdvocacy, Development5 Comments

In the 21st century, musicians seem to have their work cut out for them.  With the ever changing consumption of media, musicians are continuously finding themselves trying to rise above the contrived noise asking themselves, “is more better than less?”  With articles that read “23 ways musicians can make money” “8 Lucrative Marketplaces for Musicians to Make Money” or books such … Read More

MediaTech Spotlight: Mark Epstein

John ZozzaroAdvocacy, Engagement1 Comment

Making Music Work for Business From Birthday to Big Time Mark Epstein’s love for making music started about the same time as most in his early teenage years. His first paying gig came shortly after. His bandmate’s sister’s birthday party needed some live music and he was called in as the bassist. The payment? A few albums – including the just … Read More

Culture and Buildings

John ZozzaroDevelopmentLeave a Comment

Austin has been top of mind for many in media lately.  It’s been frequently cited as the hottest places to start a business. With it’s roots in in music, film, gaming and experiences, one has to wonder what this means for the city and creative spaces both old and new. When I moved to Austin 7 months ago I started … Read More

Does Facebook Matter to Musicians?

PaulEducation11 Comments

I’ve been asked this question a few too many times too lately, posed in a variety of ways… Our fans (demographic) aren’t on Facebook, why would we bother? Facebook advertising doesn’t work for musicians, does it? We tried using it and are audience just isn’t there, it isn’t worth the time What struck me to write up a thought here … Read More

MediaTech Spotlight: Kim Gorsuch-Bradbury

PaulAdvocacy, Engagement1 Comment

I wrestled with whom to start this effort we want to undertake, to spotlight incredibly innovative MediaTech entrepreneurs, and ultimately settled on an old friend and peer as her past, passion, and intention align so closely with my own. We (I) want to encourage you to get to know Kim Gorsuch-Bradbury. She’s an Austin based innovator I had the pleasure … Read More