Media Consumption in the Age of COVID-19 As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa. During this period of pandemic-induced social isolation, it’s no surprise that people are consuming vast amounts of media. Today’s graphics … Read More
Why do Advertisers Still Spend so much on TV Ads Instead of Online Ads?
I hate answering a question with a question but I this question keeps coming up so I thought I’d write out a thought; granted, starting with a question: why would they not? All ad spend is merely a budgeted investment of capital vs. expectations; an intentional allocation of spend to ROI. As long as marketers perceive, or actually account for, a … Read More