The 4 Ps of Media Technology

Paul O'BrienAdvocacy, Education3 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More