The Online Media Where Your Startup Should be Listed

Paul O'BrienAdvocacy1 Comment

Often all it takes is a list. By way of the various startup programs in which our team and advisors are involved, one thing is clear, founders too frequently overlook how and where they can easily get some attention on what they’re doing. Where to List Your Startup Seriously, just run down the list and promote what you’re doing.  Drop … Read More

The Future of Media for Small Businesses

Paul O'BrienAdvocacy, Education2 Comments

I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More

The Fundamentals of Marketing Your Music

Paul O'BrienEducationLeave a Comment

I need not remind that the internet changed everything for musicians, but not entirely in ways for the worse. Never before have musicians had such control over their own future. Namely, because promotion of your band and brand is today, nearly more capably accomplished online, by yourself, than with a label involved. Having been working on the web since before … Read More