Staying Healthy in Conferences

Paul O'BrienEducation6 Comments

ALERT: Due to the concerns of the spread of the Covid-19 coronavirus, the City of Austin has canceled SXSW by declaring a local disaster. (Official City Press Release & SXSW Statement). Many local events are still on; we are working diligently with partners, sponsors, and the Austin community to continue our support of business and investment. Funded House is proceeding so stay … Read More

Improving Organizations’ Communications

Paul O'BrienAdvocacy, Education, Engagement11 Comments

It’s a stale and boring headline but I’ll be honest, I really couldn’t come up with a more buzzfeed-worthy attention grabber, nor SEO targeted phrase, because the root of the thought here is really this simple: Today’s organizations suck at communications. According to a survey of 4,000 employees, almost half were unsure of what was being asked of them. HR magazine Bear with … Read More

Creating Content that Impacts

Paul O'BrienEducation, Engagement28 Comments

There are a few technical skills involved in publishing an article online and then driving engagement and enthusiasm with it.    Far too often, I hear from business owners, artists, or entrepreneurs, who “tried blogging” or did “some” podcasting and all but gave up because they didn’t get the results they expected. Come on folks, you should know better.  As … Read More

The Future of Media for Small Businesses

Paul O'BrienAdvocacy, Education2 Comments

I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More

Spotlight: Apprenticeship Marketing with Brad Voeller of DCI

John ZozzaroEducation, FeaturedLeave a Comment

Digital Creative Institute Team

“What we’re seeing is increasingly white collar jobs are very skill based and they require this hands on sort of development that comes from getting your hands dirty with it… College graduates are disenchanted when they realize that college isn’t the ticket to the middle class.”   – Brad Voeller I remember my grade school and high school textbooks. They were … Read More

And the winner is…

John ZozzaroAdvocacy1 Comment

In the last late, hot days of June, over 100 people gathered at Digital Marketer in South Austin to celebrate Social Media Day 2017.  All were users of social media, some were thought leaders in the space, expert marketers, educators or entertainers who use social media daily to reach friends, customers and fans. They joined fans across the country in … Read More

Mashable Social Media Day 2017

Paul O'BrienAdvocacy, Engagement, OpportunityLeave a Comment

In 2010, the globally known, multi-platform media and entertainment Mashable helped establish the role and impact of social media in the broader media ecosystem, with the launch of Social Media Day.  A way to recognize and celebrate social media’s impact on global communication, the formal day is annually recognized with city proclamations, local thought leader talks, community engagement, and livestreams through … Read More