Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

Paul O'BrienAdvocacy, Education2 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More

The Triple Upside of Mitigating Innovation Risks

John ZozzaroAdvocacy, Innovation, Opportunity, Venture Capital

Throughout the history of innovation, organizations that have seen long term success with continued growth have traditionally practiced innovation internally, dedicating large amounts of resources to the practice. There are many variations to how organizations label their practices of innovation, usually better known as R&D, intrapreneurship, and hackathons. Identifying just how much organizations invest in innovation varies drastically, Forbes recognizing … Read More

The Online Media Where Your Startup Should be Listed

Paul O'BrienAdvocacy1 Comment

Often all it takes is a list. By way of the various startup programs in which our team and advisors are involved, one thing is clear, founders too frequently overlook how and where they can easily get some attention on what they’re doing. Where to List Your Startup Seriously, just run down the list and promote what you’re doing.  Drop … Read More

OMG Startups: Earning an Investor is the Same as Earning Media

Paul O'BrienAdvocacy, Education, Venture Capital8 Comments

Wikimedia Commons image

Next week, for Austin Startup Week, I’m hosting Austin American-Statesman Technology writer and I Love You So Much podcast host, Omar Gallaga, Melinda Garvey, Magazine Publisher and Owner, ATX Woman, and Storytelling for Entrepreneurs’ Lyn Graft, Film and Video Producer, in a discussion of the role of media in tech (RSVP HERE).   We wanted to put together an atypical panel for entrepreneurs; rather than just … Read More

MediaTech Ventures Partners with Founder Institute in Austin

John ZozzaroEducation, Engagement, OpportunityLeave a Comment

Founder Institute, a 9 year veteran in the startup accelerator world, is launching their first chapter in Austin, October of 2017. What makes Founder Institute so unique, is their affiliation with the local startup and innovation culture, and ability to create immediate value. With graduates like Udemy and Pethub, over 20,000 jobs created, and over half a billion dollars raised, … Read More