The writing, the screenplay, and the script, behind every great film is a story and words written that lead us throughout the narrative we experience on screen. And with so much attention and controversy surrounding Daniel Craig’s latest (and last) venture as a internationally renown spy, the story of how a book becomes a film picked at my brain. Ian … Read More
With the Television Industry Changing, What Could This Mean for Venture Capital?
Investment in entertainment is a complicated subject to digest, as we’ve explored previously. Yet, funding for a production does draw some parallels to investing in startups. Companies that began as startups in Silicon Valley, such as Netflix and Amazon, hold a powerful presence in television industry in Hollywood. Could this mean venture capital could get involved in the television industry? … Read More
Why do Advertisers Still Spend so much on TV Ads Instead of Online Ads?
I hate answering a question with a question but I this question keeps coming up so I thought I’d write out a thought; granted, starting with a question: why would they not? All ad spend is merely a budgeted investment of capital vs. expectations; an intentional allocation of spend to ROI. As long as marketers perceive, or actually account for, a … Read More
How do Investors in Film Get Their Return? How are Movies Funded??
With the Austin Film Festival upon us, it dawned on me that we’re frequently consulted with on questions of funding pertaining to new ventures, startups, and constantly asked about getting a film, game, or book funded for production, but rarely is it clear to anyone how funding a startup isn’t remotely like funding a production. And that’s what a movie … Read More
Print Matters
An Ad is Worth 1,000 Words In our era of interactivity, exuberance for video, and mobile apps, I couldn’t help but find myself lost for a couple hours this weekend; winding my way through image searches after discovering a remarkable print advertisement. Yep, I said print. A Picture Says 1,000 Words I had cause to observe an unusual trend of … Read More
Video Didn’t Kill the Radio Star, It Just Gave It a New Platform
Every startup has a plethora of obstacles standing between itself and funding. Competition is high, and getting noticed is a big hurdle to jump. Recently, we got together to discuss video and how it relates to startups. We brought together a panel of video production professionals to discuss how startups can utilize video, from where they can bring them the … Read More