Video Didn’t Kill the Radio Star, It Just Gave It a New Platform

Logan KeehnerAdvocacy, Education, EngagementLeave a Comment

Every startup has a plethora of obstacles standing between itself and funding. Competition is high, and getting noticed is a big hurdle to jump. Recently, we got together to discuss video and how it relates to startups. We brought together a panel of video production professionals to discuss how startups can utilize video, from where they can bring them the … Read More

Does Facebook Matter to Musicians?

Paul O'BrienEducation11 Comments

I’ve been asked this question a few too many times too lately, posed in a variety of ways… Our fans (demographic) aren’t on Facebook, why would we bother? Facebook advertising doesn’t work for musicians, does it? We tried using it and are audience just isn’t there, it isn’t worth the time What struck me to write up a thought here … Read More

Publishing Jobs: Or How I Learned to Stop Worrying & Love the Gig Economy

John ZozzaroEducation, EngagementLeave a Comment

  No industry has seen as much rapid change as the publishing industry since the turn of the century.  The largest online bookstore in 1999 is now the largest online ebook store – and physical bookstores are endangered. Just this month SELF magazine has joined a growing trend of magazines leaving the physical realm for the electronic completely. A few … Read More

News Media + Analytics: Measuring the Media [360 VR Video]

Paul O'BrienAdvocacy, Education, EngagementLeave a Comment

In January, with the great support of Austin’s Antone’s Nightclub and the startup sales advisors at Sellerant, we took MediaTech down the path of News Media and Data technology during a wonderful panel discussion. The idea for the talk of the convergence of media and technology was sparked over a year ago by work being done by Trendkite, an analytics … Read More

How Content Creation Affects Your Funding

Paul O'BrienAdvocacy, Development, Education, Venture Capital5 Comments

Content media site Medium announced just days ago that they restructuring through layoffs and office closings as they “renew their focus.” Medium CEO, Ev Williams, noted that, “in building out this model, we realized we didn’t yet have the right solution to the big question of driving payment for quality content. We had started scaling up the teams to sell … Read More

The Fundamentals of Marketing Your Music

Paul O'BrienEducationLeave a Comment

I need not remind that the internet changed everything for musicians, but not entirely in ways for the worse. Never before have musicians had such control over their own future. Namely, because promotion of your band and brand is today, nearly more capably accomplished online, by yourself, than with a label involved. Having been working on the web since before … Read More