News Media + Analytics: Measuring the Media [360 VR Video]

Paul O'BrienAdvocacy, Education, EngagementLeave a Comment

In January, with the great support of Austin’s Antone’s Nightclub and the startup sales advisors at Sellerant, we took MediaTech down the path of News Media and Data technology during a wonderful panel discussion. The idea for the talk of the convergence of media and technology was sparked over a year ago by work being done by Trendkite, an analytics … Read More

How Content Creation Affects Your Funding

Paul O'BrienAdvocacy, Development, Education, Venture Capital5 Comments

Content media site Medium announced just days ago that they restructuring through layoffs and office closings as they “renew their focus.” Medium CEO, Ev Williams, noted that, “in building out this model, we realized we didn’t yet have the right solution to the big question of driving payment for quality content. We had started scaling up the teams to sell … Read More

The Fundamentals of Marketing Your Music

Paul O'BrienEducationLeave a Comment

I need not remind that the internet changed everything for musicians, but not entirely in ways for the worse. Never before have musicians had such control over their own future. Namely, because promotion of your band and brand is today, nearly more capably accomplished online, by yourself, than with a label involved. Having been working on the web since before … Read More

An Industry Framework for Media Innovation

John ZozzaroAdvocacy, Development, Education, Venture CapitalLeave a Comment

A result of our early work to development MediaTech Ventures, we’ve been exploring unusual business models such as venture development and startup studios, MediaTech Ventures works to provide funding, talent, and resources at the convergence of media and technology. In our work with government, developers, non-profits, studios, investors, directors, musicians, actors, founders and more, to provide the infrastructure and access to networks that … Read More