What prompted my own question is some of my own discovery. A 2022 report from Linktree found that only 12% of creators working FULL TIME at it make more than $50,000 a year. Almost half make less than $1,000 (get this…) a year.
NeoReach has another survey from last year, that more than 35% of the 2,000 people surveyed earn more than $50,000 every year (sample size or audience considerations? That is a statistically significant survey but then again, NeoReach promotes influencer marketing, so their audience is likely people doing a bit better with it. Indeed, 1.4% of those surveyed made more than $1 million annually.
And it’s that 1.4% that struck me as interesting. That, similar to entrepreneurship, only about 1% are incredibly successful. The majority aren’t making anything meaningful to make it a living, and then three is some half-or-so percentage that get by. It’s certainly not a bell curve… more of a ski slope with very few making it to the bottom. Or, top, I suppose.