I’ve been seeking for ages, something more sophisticated than Landing Page testing; something that can swap out widgets on the same page, to test different elements of a page, and that uses Google Analytics VALUE scores (or conversions at least) in measuring the impact.

Fed up with basic testing that only works based on form completions or landing page conversion – there is more to a site and ideal page/design than that a lead came in.

Looked at Unbounce and Instapage… maybe something in Nelio A/B or Howuku… then you have Simple Google Content Experiments which works with Analytics but doesn’t manage the swapping of blocks of content.

Paul O'Brien Changed status to publish February 21, 2022