What Companies Need to Know About Social Media Before Advertising
Working with startups and companies as we do, we see a great [too] many that seek to promote before being ready: Running AdWords with a…
Tag: Advertising
Microsoft’s Outlook from 2020; The Media Company of the Future?
A headline caught my attention the other week and as someone long a fan of the strategic moves Microsoft makes somewhat behind the spotlight, the…
Amazing Artists and Products and Marketing (or is it Advertising?)
Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because…
Why do Advertisers Still Spend so much on TV Ads Instead of Online Ads?
I hate answering a question with a question but I this question keeps coming up so I thought I’d write out a thought; granted, starting…
Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder
Given the work that we do (that many of you do), I want to challenge our peers in media to teach this. Share this. Be explicit. …
The Future of Media for Small Businesses
I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of…
Print Matters
An Ad is Worth 1,000 Words In our era of interactivity, exuberance for video, and mobile apps, I couldn’t help but find myself lost for…