Tag: Advertising
Raising a Glass to Irish Media & Innovation
In many of my startup talks, Tullamore D.E.W.’s, “The Parting Glass,” remains a pinnacle example of exceptional marketing and the use of media to promote…
What Companies Need to Know About Social Media Before Advertising
Working with startups and companies as we do, we see a great [too] many that seek to promote before being ready: Running AdWords with a…
Microsoft’s Outlook from 2020; The Media Company of the Future?
A headline caught my attention the other week and as someone long a fan of the strategic moves Microsoft makes somewhat behind the spotlight, the…
Amazing Artists and Products and Marketing (or is it Advertising?)
Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because…
Why do Advertisers Still Spend so much on TV Ads Instead of Online Ads?
I hate answering a question with a question but I this question keeps coming up so I thought I’d write out a thought; granted, starting…