A headline caught my attention the other week and as someone long a fan of the strategic moves Microsoft makes somewhat behind the spotlight, the news fired up an interest in sharing some thoughts about the company for all of our friends in Media. “This could be Microsoft’s most important product in 2020. If it works“ That, from CNET’s Alfred … Read More
Amazing Artists and Products and Marketing (or is it Advertising?)
Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because marketing and advertising (or promotions) are not remotely the same thing. Product is the work of marketing. In fact, it’s one of the fundamentals of marketing. Amazing products, brands, and artists require marketing; they’re an outcome … Read More
Why do Advertisers Still Spend so much on TV Ads Instead of Online Ads?
I hate answering a question with a question but I this question keeps coming up so I thought I’d write out a thought; granted, starting with a question: why would they not? All ad spend is merely a budgeted investment of capital vs. expectations; an intentional allocation of spend to ROI. As long as marketers perceive, or actually account for, a … Read More
Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder
Given the work that we do (that many of you do), I want to challenge our peers in media to teach this. Share this. Be explicit. Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More
The Future of Media for Small Businesses
I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More
Print Matters
An Ad is Worth 1,000 Words In our era of interactivity, exuberance for video, and mobile apps, I couldn’t help but find myself lost for a couple hours this weekend; winding my way through image searches after discovering a remarkable print advertisement. Yep, I said print. A Picture Says 1,000 Words I had cause to observe an unusual trend of … Read More
Spotlight: Apprenticeship Marketing with Brad Voeller of DCI
“What we’re seeing is increasingly white collar jobs are very skill based and they require this hands on sort of development that comes from getting your hands dirty with it… College graduates are disenchanted when they realize that college isn’t the ticket to the middle class.” – Brad Voeller I remember my grade school and high school textbooks. They were … Read More
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