Virtual influencers started to get noticed on the North American viral marketing buzz scene in 2017 with the large Instagram following of Lil Miquela from the creative studio, Brud. These virtual characters have their roots in Asia, which go back to the 2000’s. Virtual idols are computer animated celebrity singers. The world’s most popular virtual idol is Hatsuni Miku from … Read More
Immersive Memories
Many of the most horrific aspects of humanity are being lost to time; and the greatest risk to one and all, and particularly our future, is that we’re losing the opportunity to really learn from our past. Historians, authors, podcasters, and film makers are racing at preserving the stories of our past, but the written word, or even a film … Read More
SXSW 2019 Hackathon Details and Opportunity
[2018 Hackathon photo by Randy & Jackie Smith] We’re weeks away from media innovation from throughout the world, descending on Austin, as it does every spring, for SXSW. If you’re on your way to Texas, make sure we connect; our team is involved in SXSW Pitch, supporting SXSW EDU, and hosting dozens of venture capitalists and startups at Funded House. … Read More
The Definitive Guide to MediaTech During SXSW 2017
With it’s origin in Music, Film, and Interactive, one can appreciate why our work in MediaTech is born of the city known for SXSW. I expect you’re looking forward to this year’s conference with as much as excitement as we have for the future of media. As the conference has grown to include more and more of the innovation and … Read More
News Media + Analytics: Measuring the Media [360 VR Video]
In January, with the great support of Austin’s Antone’s Nightclub and the startup sales advisors at Sellerant, we took MediaTech down the path of News Media and Data technology during a wonderful panel discussion. The idea for the talk of the convergence of media and technology was sparked over a year ago by work being done by Trendkite, an analytics … Read More