It’s a great thought exercise. When it comes to the most substantial innovators in media today, what’s store for the future? I was struck by a question asking me to rank order Microsoft, Apple, and Google, and in doing so, couldn’t help but factor in Amazon and Facebook. I’m curious what you think, here’s my take: Number One: Microsoft. In … Read More
Mashable Social Media Day 2017
In 2010, the globally known, multi-platform media and entertainment Mashable helped establish the role and impact of social media in the broader media ecosystem, with the launch of Social Media Day. A way to recognize and celebrate social media’s impact on global communication, the formal day is annually recognized with city proclamations, local thought leader talks, community engagement, and livestreams through … Read More
Does Facebook Matter to Musicians?
I’ve been asked this question a few too many times too lately, posed in a variety of ways… Our fans (demographic) aren’t on Facebook, why would we bother? Facebook advertising doesn’t work for musicians, does it? We tried using it and are audience just isn’t there, it isn’t worth the time What struck me to write up a thought here … Read More