Guerrilla Marketing for Startup and Music Brands
Being the storyteller that I am, I’ve decided to offer up three stories aimed to provoke rebellious creativity. First, the Godfather of Artist Management, Shep…
Tag: guerrilla marketing
“Losers look stuff up while the rest of us are out carpin' all them diems.”
Opportunities arise quickly and things can change and the drop of a dime — don’t get caught flat footed. Always be plugging into the pulse wherever your audience is. For me, it involved trawling social media feeds 24/7 and connecting with local event and entertainment channels to gauge what in the pipeline our budding brand could leverage. This is how both our Flash Mob and our MTV opportunity were discovered.
Now that you understand the mechanics, you need to then set your plans into motion.