If you haven’t heard by now, United Masters received $70mil from companies like Alphabet Inc. Andreessen Horowitz, and Twentieth Century Fox, to disrupt record labels. United Masters is currently run by Steve Stoute, former president of Interscope Records. When you visit their website you’ll find statements like, “For too long, artists have had to surrender their independence and creative freedom to make it in … Read More
Spotlight: Forbes MC – Technology & Music Education
MediaTech Ventures is proud to feature Curtis Forbes and his company, Forbes Music Company. Forbes Music Company is an excellent example of what media and technology together can create. FMC has taken a fragmented industry and turned it into a market with extremely high client satisfaction and excellence in service and education. Connection Through Technology – What is it? “If music … Read More
Does Facebook Matter to Musicians?
I’ve been asked this question a few too many times too lately, posed in a variety of ways… Our fans (demographic) aren’t on Facebook, why would we bother? Facebook advertising doesn’t work for musicians, does it? We tried using it and are audience just isn’t there, it isn’t worth the time What struck me to write up a thought here … Read More
MediaTech Spotlight: Kim Gorsuch-Bradbury
I wrestled with whom to start this effort we want to undertake, to spotlight incredibly innovative MediaTech entrepreneurs, and ultimately settled on an old friend and peer as her past, passion, and intention align so closely with my own. We (I) want to encourage you to get to know Kim Gorsuch-Bradbury. She’s an Austin based innovator I had the pleasure … Read More
The Fundamentals of Marketing Your Music
I need not remind that the internet changed everything for musicians, but not entirely in ways for the worse. Never before have musicians had such control over their own future. Namely, because promotion of your band and brand is today, nearly more capably accomplished online, by yourself, than with a label involved. Having been working on the web since before … Read More