There are a few technical skills involved in publishing an article online and then driving engagement and enthusiasm with it. Far too often, I hear from business owners, artists, or entrepreneurs, who “tried blogging” or did “some” podcasting and all but gave up because they didn’t get the results they expected. Come on folks, you should know better. As … Read More
The Online Media Where Your Startup Should be Listed
Often all it takes is a list. By way of the various startup programs in which our team and advisors are involved, one thing is clear, founders too frequently overlook how and where they can easily get some attention on what they’re doing. Where to List Your Startup Seriously, just run down the list and promote what you’re doing. Drop … Read More
The Future of Media for Small Businesses
I had the honor of sharing some thoughts with the Small Business Festival about the Future of Media, with the context being the impact of media innovation on small business owners and entrepreneurs. Of course, that includes everyone from a local realtor to the musician building their business – the topic was sparked by the fact that the pace of … Read More
The Fundamentals of Marketing Your Music
I need not remind that the internet changed everything for musicians, but not entirely in ways for the worse. Never before have musicians had such control over their own future. Namely, because promotion of your band and brand is today, nearly more capably accomplished online, by yourself, than with a label involved. Having been working on the web since before … Read More