Music (R)evolution: is Acceleration the Future of Music Innovation?

Clement JadotAdvocacy, Engagement, Innovation3 Comments

Over the past decades, the Music Industry went through more revolutions than Russia in the first half of the 20 h century. At the crossroad between innovation and creativity, musicians and producers were always keen to experiment with new ways of doing things. But from digital soundtracks to live stream music and media influencers, the internet forever changed how things … Read More

Plans to Acquire Musicians Desk Reference and Define a Path for Creative Economies and Artists

John ZozzaroAdvocacy, Development, Education, Innovation, Venture CapitalLeave a Comment

In the 21st century digital economy, it’s important to notice the affect technology has played, both good and bad, for professionals working in media. While it has helped give birth to thriving verticals such as VR, AR, Video Games, and Podcasting, it has left other media verticals such as News, Film, Music, Radio, and Publishing scrambling to identify long term … Read More

The 4 Ps of Media Technology

Paul O'BrienAdvocacy, Education3 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More

MediaTech Ventures Strengthens Its Team with Music + Tech Mogul Ted Cohen

John ZozzaroAdvocacy, Development, Featured, Innovation

We announced today that we’re honored to have Ted Cohen formally joining our work, as Head of Corporate Development. At MediaTech Ventures, Ted will be tasked with finding unique revenue opportunities, partnering with the world’s leading media brands, driving innovation, and collaborating globally to support the creative class.  He takes up his new position immediately. Paul O’Brien, CEO of MediaTech … Read More

Is Advertising Marketing? The Best Marketing Advice to Give a Startup Founder

Paul O'BrienAdvocacy, Education3 Comments

Given the work that we do (that many of you do), I want to challenge our peers in media to teach this.  Share this.  Be explicit.  Through our work in media innovation, Collective, our incubator is talking with startups daily and not to presume you’re aware, I’ve personally been working with startups for 15+ years directly and throughout incubators such as … Read More