Amazing Artists and Products and Marketing (or is it Advertising?)

Paul O'BrienAdvocacy, EducationLeave a Comment

Do amazing products require marketing or advertising? I’m frequently asked so I thought we should get into it with you. The question is intriguing because marketing and advertising (or promotions) are not remotely the same thing. Product is the work of marketing. In fact, it’s one of the fundamentals of marketing. Amazing products, brands, and artists require marketing; they’re an outcome … Read More

Important Factors for Startup Success

Paul O'BrienAdvocacy, Education, InnovationLeave a Comment

It does seem that the startups with a lot of publicity make it appear easy doesn’t it? Success garners attention and yet attention drives audience and demand for innovation, begging questions and debate of what comes first and which is the more important. Unquestionably, it’s the story, and that audience and attention that comes with it, but how does that … Read More

With the Television Industry Changing, What Could This Mean for Venture Capital?

Ally BrzezinskiAdvocacy, Education, Venture CapitalLeave a Comment

Netflix Subscribers

Investment in entertainment is a complicated subject to digest, as we’ve explored previously. Yet, funding for a production does draw some parallels to investing in startups. Companies that began as startups in Silicon Valley, such as Netflix and Amazon, hold a powerful presence in television industry in Hollywood. Could this mean venture capital could get involved in the television industry?  … Read More

Music (R)evolution: is Acceleration the Future of Music Innovation?

Clement JadotAdvocacy, Engagement, Innovation3 Comments

Over the past decades, the Music Industry went through more revolutions than Russia in the first half of the 20 h century. At the crossroad between innovation and creativity, musicians and producers were always keen to experiment with new ways of doing things. But from digital soundtracks to live stream music and media influencers, the internet forever changed how things … Read More

Plans to Acquire Musicians Desk Reference and Define a Path for Creative Economies and Artists

John ZozzaroAdvocacy, Development, Education, Innovation, Venture CapitalLeave a Comment

In the 21st century digital economy, it’s important to notice the affect technology has played, both good and bad, for professionals working in media. While it has helped give birth to thriving verticals such as VR, AR, Video Games, and Podcasting, it has left other media verticals such as News, Film, Music, Radio, and Publishing scrambling to identify long term … Read More

The 4 Ps of Media Technology

Paul O'BrienAdvocacy, Education3 Comments

While it was discovered decades ago that only two things create value in business, it dawned on me only yesterday that a tenet of Marketing is broadly applicable to your work as artists, creatives, media professionals, and entrepreneurs. In 2008, Dartmouth College’s Frederick E. Webster Jr. published in The Journal of the Academy of Marketing Science, a study in the … Read More