Does Facebook Matter to Musicians?

PaulEducation11 Comments

I’ve been asked this question a few too many times too lately, posed in a variety of ways… Our fans (demographic) aren’t on Facebook, why would we bother? Facebook advertising doesn’t work for musicians, does it? We tried using it and are audience just isn’t there, it isn’t worth the time What struck me to write up a thought here … Read More

The Fundamentals of Marketing Your Music

PaulEducationLeave a Comment

I need not remind that the internet changed everything for musicians, but not entirely in ways for the worse. Never before have musicians had such control over their own future. Namely, because promotion of your band and brand is today, nearly more capably accomplished online, by yourself, than with a label involved. Having been working on the web since before … Read More