In the last late, hot days of June, over 100 people gathered at Digital Marketer in South Austin to celebrate Social Media Day 2017. All…
"Be it known that whereas social media day Austin celebrates the technological advancements that allow us to connect with real time information, share ideas, speak and have our voices heard all over the world..." the proclamation began.After the proclamation our first speaker was Lani Rosales who has built Austin Digital Jobs from 0-32,000 organically. She spoke on the usefulness of social media on finding jobs. "The secret to any social media success is speaking the language of the people we're trying to connect with... so at first this was really cynical developers that speak their own language... So we decided to speak in memes and we formulated overtime all of these rules and this camaraderie." She talked about how she grew the group through soliciting feedback. Lani would send out a message to the first 100 members of the group asking what they wanted from it and what would make it most useful - and adjusted the group to those needs. She also asked for referrals when doing these reach outs. Through the rest of the event we heard from David Edmonson of the Austin Tech Alliance, Joanna Vega of the Austin Child Guidance Center, and Virginia Rudnick with the Young Women's Alliance about how they are using social media to promote their non-profit organizations on social media. A few of the other highlights were:
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