Should content creators focus on advertiser-friendly content?
CPM (Cost Per Milli) is the revenue multiplier for different categories of content. For example, pharma related content would have a higher CPM than entertainment related content.
The incentives are skewed towards certain types of content, so this pushed creators to make advertiser friendly content or high-CPM content. Is the vacuum filled by other types of creators? Does the free-market balance out the opportunities or are some industries that need more creators?
To find industry demand for content creators, incorporating resources like TrendHunter (https://www.trendhunter.com/) can be highly beneficial. TrendHunter is a platform that curates and highlights emerging trends across various industries. By exploring TrendHunter’s articles, reports, and trend insights, you can gain valuable information about industry demands, consumer preferences, and innovative content ideas.
Through TrendHunter, you can discover emerging trends, niche markets, and unique content opportunities that align with industry demands. The platform covers a wide range of industries, providing insights into the latest consumer behaviors, product innovations, and cultural shifts. By exploring the content relevant to your niche within TrendHunter, you can gather inspiration, identify gaps in the market, and tailor your content to meet industry demands.
Additionally, TrendHunter offers features like trend reports, trend predictions, and trend analytics. These resources provide comprehensive analysis and data-driven insights on industry trends, helping you anticipate future demands and align your content creation efforts accordingly. By leveraging the information and resources available on TrendHunter, you can stay ahead of the curve and cater to the evolving demands of your target industries.
Incorporating TrendHunter into your research and analysis process will enhance your understanding of industry demand, facilitate the discovery of emerging trends, and empower you to create content that resonates with your audience and captures industry attention. It would also be wise to include various data touch points as part of an analysis when considering what to focus on (Google Analytics, Google Trends (https://trends.google.com/, etc.) – but the highest value you can bring is something you already know enough about so that you come across as authentic and experienced in the content you create.
