CPM (Cost Per Milli) is the revenue multiplier for different categories of content. For example, pharma related content would have a higher CPM than entertainment related content.
The incentives are skewed towards certain types of content, so this pushed creators to make advertiser friendly content or high-CPM content. Is the vacuum filled by other types of creators? Does the free-market balance out the opportunities or are some industries that need more creators?
To find industry demand for content creators, incorporating resources like TrendHunter (https://www.trendhunter.com/) can be highly beneficial. TrendHunter is a platform that curates and highlights emerging trends across various industries. By exploring TrendHunter’s articles, reports, and trend insights, you can gain valuable information about industry demands, consumer preferences, and innovative content ideas.
Through TrendHunter, you can discover emerging trends, niche markets, and unique content opportunities that align with industry demands. The platform covers a wide range of industries, providing insights into the latest consumer behaviors, product innovations, and cultural shifts. By exploring the content relevant to your niche within TrendHunter, you can gather inspiration, identify gaps in the market, and tailor your content to meet industry demands.
Additionally, TrendHunter offers features like trend reports, trend predictions, and trend analytics. These resources provide comprehensive analysis and data-driven insights on industry trends, helping you anticipate future demands and align your content creation efforts accordingly. By leveraging the information and resources available on TrendHunter, you can stay ahead of the curve and cater to the evolving demands of your target industries.
Incorporating TrendHunter into your research and analysis process will enhance your understanding of industry demand, facilitate the discovery of emerging trends, and empower you to create content that resonates with your audience and captures industry attention. It would also be wise to include various data touch points as part of an analysis when considering what to focus on (Google Analytics, Google Trends (https://trends.google.com/, etc.) – but the highest value you can bring is something you already know enough about so that you come across as authentic and experienced in the content you create.
Hi Nicket, great question! The creator economy presents tremendous growth opportunities as businesses strive to democratize content creation, allowing creators themselves to monetize rather than relying on larger companies like Twitter, TikTok, Instagram, and Facebook to do so. It’s fascinating to consider the possibility of big pharma hiring creators, although I haven’t personally come across their footage if they have already ventured into this space. However, it would require extensive regulatory and legal work to ensure that creators are not inappropriately recommending medications. Furthermore, the way CPM (Cost Per Mille) is used differs significantly in the context of advertising. For instance, the pharmaceutical industry naturally experiences higher CPM due to the stringent regulatory and compliance rules imposed on their advertising practices. Their advertisements are subject to limitations, much like brokerages. If you’re exploring the topic of creators or influencers in general and the content they provide, it might be more appropriate to consider utilizing a different metric. I hope this response aligns with your original question, and I’m eager to hear any additional inquiries you may have after reading this. Feel free to ask away!