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Should content creators focus on advertiser-friendly content?


CPM (Cost Per Milli) is the revenue multiplier for different categories of content. For example, pharma related content would have a higher CPM than entertainment related content.

The incentives are skewed towards certain types of content, so this pushed creators to make advertiser friendly content or high-CPM content. Is the vacuum filled by other types of creators? Does the free-market balance out the opportunities or are some industries that need more creators?

Zachary Hanna Answered question June 27, 2023

I don’t believe that should be a primary focus.
In any ad-supported business model, building and reaching the audience always comes first.
then suitability for given advertisers for the content comes second.

Zachary Hanna Answered question June 27, 2023
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