SXSW-2017
March 6, 2017 / ar, austin, film, journalism, music, photography, sxsw, video, video games, vr

The Definitive Guide to MediaTech During SXSW 2017

With its origin in Music, Film, and Interactive, one can appreciate why our work in MediaTech is born of the city known for SXSW. I expect you're looking forward to this year's conference with as much as excitement as we have for the future of media. As the conference has grown to include more and more of the innovation and entrepreneurship that fuels our economy, it's easy to get distracted by the amazing work being showcased in Health, 3D printing, FinTech, AI, and other fields. In case you want to focus your attention on the role of technology in media, we've filtered the list of official (and unofficial) events to give you a roadmap to Austin's SXSW 2017.

MediaTech at SXSW 2017

I'll note first that I'm not running through the mentor sessions, stages, and most of the more meetup like events; there is a seemingly endless list of wonderful opportunity and I had to draw the line somewhere.  We'll run through the list, as scheduled, and you can use a FIND to jump to topics or dates of interest to you.  With just about everything we could find herein, you'll find 450 opportunities; if we're missing one, let us know in the comments (One this is certain, this is the year of VR).

Which reminds me! Before we jump in, the 7th, Tuesday, is the deadline to RSVP to the SXSW Hackathon, returning for it’s fourth year, and this year there will be major expansions to the event. In years past, the event has focused on developing technology in the music industry, and this year will mark the addition of two new categories to compete in: VR/AR and Film/Video. The Hackathon will begin on Tuesday, March 14 at 1pm at TechSpace Austin (98 San Jacinto Blvd), and end with the presentation on Wednesday, March 15 at 2pm in Salon C at the Hilton Austin Downtown. Be sure to apply NOW (unless it's too late).

The Lounge

Techset LoungeOne lounge among many that caught our attention is the definitive blend of media and tech - media giant Comcast joins the influencer of the future of digital in TechSet, with Stephanie Agresta, Brian Solis, to host the Social Media Lounge @SXSW.  March 10 - March 14 in the Austin Convention Center, Room 19 A/B (4th Floor): RSVP to hang out (badge required):  https://2017comcastloungesxsw.splashthat.com/

An Opportunity

One more thing before we get into the conference events.  This year, SXSW has partnered with General Assembly to host at Austin's AT&T Conference Center, a series of events throughout the weekend of March 11th.  The events, both free and open to those without a badge, follow two tracks: Tech and Music.

Friday, March 10 will focus on business fundamentals for musicians (sign up here) and cover, Introduction to Coding (yes coding!), Music Licensing, Building Your Website with WordPress, Negotiating Contracts, Creating Your Visual Brand, How Relationships Can Build Your Career, Optimizing Your Social Media, and Music Finances.  Saturday, March 11 and Sunday, March 12 will focus on tech and digital fundamentals for everyone (sign up here).

Reserve a spot ASAP as seats are filling up quickly.

And by he way, we're hosting a private event of our own (limited space): a recording session with Mark Epstein, composer, producer, author, educator, and fiendish curator of the creative environment. A few of his artist and industry credits are Johnny Winter, Joe Bonamassa, Monte Montgomery, Willie Nelson, Virgin Records, EMI Records, PBS, ESPN, The History Channel, and Orion Pictures.   Thursday night, RSVP here and we'll let you know when space is available.

Without further adieu, MediaTech SXSW

 
March 10

 
 
 
1:00pm – 1:30pm
 
 
2:00pm – 3:00pm

The Colors of Design Cultures

2:00pm – 3:00pm
 
2:00pm – 3:00pm
 
2:00pm – 3:00pm
 
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3:30pm – 4:30pm
 
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3:00pm – 5:00pm
 
 
8:00pm – 11:00pm
 
March 11

12:30pm – 1:30pm
 
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2:00pm – 3:00pm
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4:00pm – 6:00pm
 
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12:30pm – 1:30pm
 
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11:00am – 12:00pm
10:00am – 7:00pm
 
10:00am – 4:00pm
 
9:30am – 10:30am
 
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9:30am – 10:30am
 
9:30am – 11:00am
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9:30am – 10:30am
 
9:00am – 6:00pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
March 12
 


3:30pm – 4:30pm
 
9:30am – 8:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
11:00am – 12:00pm
 
11:00am – 12:00pm
Four Seasons
Ballroom CD
98 San Jacinto Blvd
11:00am – 12:00pm
 
11:00am – 2:00pm
11:00am – 12:00pm
Hangar Lounge
318 Colorado St
11:00am – 7:00pm
Parish
214C E 6th St
 
Technology & Storytelling

presented by WeDc
11:00am – 12:00pm
Cafe Blue
340 E 2nd St Austin, TX 78701
12:00pm – 6:00pm
112 E 5th St.
112 E 5th St.
 
12:30pm – 2:30pm
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
12:30pm – 1:30pm
12:30pm – 1:30pm
 
12:30pm – 1:30pm
12:30pm – 1:30pm
 
12:30pm – 1:30pm
Four Seasons
Ballroom CD
98 San Jacinto Blvd
12:30pm – 1:30pm
 
1:00pm – 2:30pm
 
1:30pm – 3:00pm
Barracuda
611 E 7th St
 
2:00pm – 3:00pm
2:00pm – 3:00pm
Four Seasons
Ballroom CD
98 San Jacinto Blvd
2:00pm – 3:00pm
 
2:00pm – 3:00pm
2:00pm – 3:00pm
Four Seasons
Ballroom AB
98 San Jacinto Blvd
3:00pm – 5:00pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
VariCam: Shooting In Dark Places

presented by Panasonic
3:30pm – 5:30pm
Content Is Still King: A New Narrative Calls

presented by Decoded Fashion
3:30pm – 4:30pm
Hangar Lounge
318 Colorado St
3:30pm – 4:30pm
3:30pm – 4:30pm
 
5:00pm – 6:00pm
 
5:00pm – 8:00pm
McKinsey & Company
714 Congress Ave. Suite 200
 
5:00pm – 6:00pm
Four Seasons
Ballroom AB
98 San Jacinto Blvd
8:00pm – 1:00am
Maggie Mae's
323 E 6th St
 
9:00pm – 10:35pm
Alamo Lamar
Alamo Lamar A
1120 S Lamar Blvd
 
March 13


 
9:30am – 10:30am
9:30am – 10:30am
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
11:00am – 12:00pm
11:30am – 12:00pm
 
12:00pm – 1:48pm
Austin Convention Center
Vimeo Theatre
500 Ceasar Chavez, entrance at Ceasar Chavez and Red River
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
From Holodeck to Healthcare

presented by Baylor Scott & White Health
12:30pm – 1:30pm
12:30pm – 1:30pm
12:30pm – 1:30pm
 
12:30pm – 2:30pm
12:30pm – 1:30pm
 
12:30pm – 1:30pm
12:30pm – 1:30pm
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
12:30pm – 1:30pm
12:30pm – 1:30pm
 
12:30pm – 1:30pm
1:00pm – 2:30pm
 
2:00pm – 3:00pm
Four Seasons
San Jacinto
98 San Jacinto Blvd
2:00pm – 3:00pm
 
2:00pm – 3:00pm
 
2:00pm – 3:00pm
2:00pm – 3:00pm
 
2:00pm – 3:00pm
3:30pm – 4:30pm
 
3:30pm – 4:30pm
Is Anyone Paying Attention to Your Content?

presented by Visible Measures
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
9:30am – 10:30am
 
3:30pm – 4:30pm
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
3:30pm – 4:30pm
3:30pm – 5:30pm
3:30pm – 4:30pm
5:00pm – 6:00pm
5:00pm – 6:00pm
 
5:00pm – 6:00pm
5:00pm – 7:00pm
Stephen F Austin
701 Congress Ave
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 5:30pm
 
5:00pm – 6:00pm
 
5:30pm – 8:30pm
TenOak
409 Colorado St
 
March 14

9:30am – 10:30am
 
8:30pm – 1:30am
Stubb's
801 Red River St
 
6:00pm – 9:00pm
Maggie Mae's
323 E 6th St
 
6:00pm – 8:30pm
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 7:00pm
Stephen F Austin
701 Congress Ave
5:00pm – 6:00pm
 
5:00pm – 6:00pm
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 5:00pm
3:30pm – 4:30pm
3:30pm – 4:30pm
3:30pm – 4:30pm
 
What Will AR/VR Revolutionize Next?

presented by Consumer Technology Association
2:00pm – 3:00pm
Old School Bar
401 E 6th St
 
2:00pm – 3:00pm
 
2:00pm – 3:00pm
 
2:00pm – 3:00pm
 
2:00pm – 3:00pm
2:00pm – 3:00pm
 
2:00pm – 3:00pm
2:00pm – 3:00pm
 
2:00pm – 3:00pm
2:00pm – 3:00pm
2:00pm – 3:00pm
 
2:00pm – 3:00pm
 
Modernizing Music Licensing

presented by Consumer Technology Association
12:30pm – 1:30pm
Old School Bar
401 E 6th St
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
12:30pm – 1:30pm
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11:00am – 12:00pm
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11:00am – 2:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
11:00am – 12:00pm
 
9:30am – 10:30am
March 15

 
5:00pm – 6:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 1:00pm
 
11:00am – 12:00pm
 
12:00pm – 1:00pm
 
12:30pm – 1:30pm
 
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2:30pm – 4:00pm
3:30pm – 4:30pm
 
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3:30pm – 4:30pm
 
4:30pm – 6:00pm
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
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5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
March 16

 
3:30pm – 4:30pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
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11:00am – 12:00pm
 
12:30pm – 1:30pm
 
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12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
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2:00pm – 3:00pm
 
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2:00pm – 3:00pm
 
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2:00pm – 3:00pm
 
2:20pm – 2:40pm
 
2:40pm – 3:00pm
 
3:00pm – 4:30pm
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
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3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
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3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
5:00pm – 6:00pm
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
March 17

 
5:00pm – 6:00pm
 
5:30pm – 8:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
11:00am – 12:00pm
 
12:30pm – 1:30pm
 
12:30pm – 1:30pm
 
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12:30pm – 1:30pm
 
12:30pm – 2:30pm
11:00am – 12:00pm
 
2:00pm – 3:00pm
 
2:00pm – 3:00pm
 
2:00pm – 3:00pm
 
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2:00pm – 3:00pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
3:30pm – 4:30pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
5:00pm – 6:00pm
 
March 18



3:30pm – 4:30pm
 
5:00pm – 6:00pm

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The Definitive Guide to MediaTech During SXSW 2017

by Paul O'Brien time to read: 27 min
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