The Definitive Guide to MediaTech During SXSW 2017

Paul O'BrienEducation, OpportunityLeave a Comment

With it’s origin in Music, Film, and Interactive, one can appreciate why our work in MediaTech is born of the city known for SXSW. I expect you’re looking forward to this year’s conference with as much as excitement as we have for the future of media. As the conference has grown to include more and more of the innovation and entrepreneurship that fuels our economy, it’s easy to get distracted by the amazing work being showcased in Health, 3D printing, FinTech, AI, and other fields. In case you want to focus your attention on the role of technology in media, we’ve filtered the list of official (and unofficial) events to give you a roadmap to Austin’s SXSW 2017.

MediaTech at SXSW 2017

I’ll note first that I’m not running through the mentor sessions, stages, and most of the more meetup like events; there is a seemingly endless list of wonderful opportunity and I had to draw the line somewhere.  We’ll run through the list, as scheduled, and you can use a FIND to jump to topics or dates of interest to you.  With just about everything we could find herein, you’ll find 450 opportunities; if we’re missing one, let us know in the comments (One this is certain, this is the year of VR).

The Lounge

Techset LoungeOne lounge among many that caught our attention is the definitive blend of media and tech – media giant Comcast joins the influencer of the future of digital in TechSet, with Stephanie Agresta, Brian Solis, to host the Social Media Lounge @SXSW.  March 10 – March 14 in the Austin Convention Center, Room 19 A/B (4th Floor): RSVP to hang out (badge required):  https://2017comcastloungesxsw.splashthat.com/

An Opportunity

One more thing before we get into the conference events.  This year, SXSW has partnered with General Assembly to host at Austin’s AT&T Conference Center, a series of events throughout the weekend of March 11th.  The events, both free and open to those without a badge, follow two tracks: Tech and Music.

Friday, March 10 will focus on business fundamentals for musicians (sign up here) and cover, Introduction to Coding (yes coding!), Music Licensing, Building Your Website with WordPress, Negotiating Contracts, Creating Your Visual Brand, How Relationships Can Build Your Career, Optimizing Your Social Media, and Music Finances.  Saturday, March 11 and Sunday, March 12 will focus on tech and digital fundamentals for everyone (sign up here).

Reserve a spot ASAP as seats are filling up quickly.

And by he way, we’re hosting a private event of our own (limited space): a recording session with Mark Epstein, composer, producer, author, educator, and fiendish curator of the creative environment. A few of his artist and industry credits are Johnny Winter, Joe Bonamassa, Monte Montgomery, Willie Nelson, Virgin Records, EMI Records, PBS, ESPN, The History Channel, and Orion Pictures.   Thursday night, RSVP here and we’ll let you know when space is available.

Without further adieu, MediaTech SXSW

March 10


Opening Remarks: Hugh Forrest 10:30am – 11:00am Austin Convention Center
Ballroom D   Imgur’s Fight to Keep the Social Internet Authentic 11:00am – 12:00pm JW Marriott
Salon 5-6   Networking Sucks. Build Communities People Love 11:00am – 12:00pm Hilton Austin Downtown
Salon J   Augmented Reality and Urban Revitalization 11:00am – 12:00pm JW Marriott
Salon 8   Actionable Gamification for the Win 11:00am – 12:00pm JW Marriott
Salon FG   How Tech is Shaping the Future of Entertainment 11:00am – 12:00pm JW Marriott
Salon D   Shaping Reality for AR Storytelling 11:00am – 2:00pm Westin Austin Downtown
Paramount 3     Miso Soup & Prototyping: The Future of Advertising 12:30pm – 1:30pm JW Marriott
Salon C   Richard Garriott’s “Explore/Create” 12:30pm – 1:00pm Austin Convention Center
Room 10AB   Bringing Web Technology to Feature Animation 12:30pm – 1:30pm Half Step   Design at the Speed of Thought

 

12:30pm – 1:30pm Courtyard Marriott
Rio Grande Ballroom   Women in the Creative Industry Meet Up 12:30pm – 1:30pm JW Marriott
Room 208   SEO’s at SXSW Meet Up 12:30pm – 1:30pm JW Marriott
Room 211-212   Social Sensory Architectures 12:00pm – 4:00pm Hilton Austin Downtown
Room 602   Richard Garriott Book Signing 1:00pm – 1:30pm Austin Convention Center
Level 3 Atrium Landing     Austin’s Best VR/AR Startups

 

Convergence Keynote: Cory Richards 2:00pm – 3:00pm Austin Convention Center
Ballroom D

The Colors of Design Cultures

2:00pm – 3:00pm Antone’s
Capital One House   Your Opinion Sucks! Rotten Tomatoes Critics v Fans 2:00pm – 3:00pm Austin Convention Center
Room 17B   Leveraging Social Media to Build Your Brand 2:00pm – 3:00pm JW Marriott
Salon E   A Beginner’s Guide to SXSW Film 2:00pm – 3:00pm Austin Convention Center
Room 12AB   Art in Tech and Social Media Meet Up 2:00pm – 3:00pm JW Marriott
Room 207         SXSW Film: The Insiders’ Sneak Preview 3:30pm – 4:30pm Austin Convention Center
Room 12AB   A Tale of Murder: Why Netflix Killed Max 3:30pm – 4:30pm JW Marriott
Salon FG   SXSW Podcast Stage: I Was Just Saying That 3:30pm – 4:30pm JW Marriott
Brazos Room   Filmmaker Mixer hosted by Dauntless Studios 3:00pm – 5:00pm Austin Convention Center
Room 2   SXSW Startup Spotlight 4:00pm – 6:00pm Hilton Austin Downtown
4th Floor Prefunction    Draw to Win: Innovate With Your Visual Mind 4:00pm – 4:30pm Austin Convention Center
Room 10AB   NOBODY SPEAK: Trials of the Free Press 5:30pm – 7:05pm Austin Convention Center
Vimeo Theatre   No More Bacon Ipsum: High Content Fidelity Design 5:00pm – 6:00pm JW Marriott
Salon FG   Design Sprints: Solving Design/UX Problems Fast 5:00pm – 6:00pm JW Marriott
Salon FG   SXSW Interactive Opening Party 8:00pm – 11:00pm Handsome   March 11


Staying Human in the Age of Digital Reporting

 

12:30pm – 1:30pm Half Step   Round Tables: Funding and Artist Support 12:30pm – 1:30pm Stephen F Austin
Ballroom B   Printed Light Fields: Engaging, Large-Format 3D 12:30pm – 1:30pm Palmer Events Center
SXSW Create Stage   A Conversation with Melanie Lynskey 2:00pm – 3:00pm Austin Convention Center
Room 16AB   Social Enterprise Real Talk from the Field 2:00pm – 3:00pm JW Marriott
Room 201-202   Directing Your Editor 2:00pm – 3:00pm Austin Convention Center
Room 15   Are Startups Thinking Big Enough? Add a Zero 2:00pm – 3:00pm Hilton Austin Downtown
Salon C   The Creative Difference: Teaching Innovation

 

2:00pm – 3:00pm St David’s Church
Edens Center   Selling Celluloid: Finding New Audiences for Film 2:00pm – 3:00pm Austin Convention Center
Room 13AB   My Short Film: What the Hell Do I Do With It? 2:00pm – 3:00pm Austin Convention Center
Room 11AB   Casting the Indie Film 3:30pm – 4:30pm Austin Convention Center
Room 17B   Snapchat for Business: Working With Influencers 3:30pm – 4:30pm Hyatt Regency Austin
Zilker Ballroom 2   Getting a Big Sound on a Small Budget 3:30pm – 5:30pm Westin Austin Downtown
The Gallery Room   Your Movie Poster Doesn’t Matter 3:30pm – 4:30pm Austin Convention Center
Room 13AB   From YouTube Star to Media Company Co-Founder 3:30pm – 4:30pm Austin Convention Center
Ballroom D   Peeling Back the Curtain: The Financiers Speak 3:30pm – 4:30pm Austin Convention Center
Room 11AB   The Streaming Games 3:30pm – 4:30pm Austin Convention Center
Room 12AB   When the Algorithm Is Running the News 3:30pm – 4:30pm Hyatt Regency Austin
Texas Ballroom 5-7   Shake Up the Industry by Entertaining with Empathy 3:30pm – 4:30pm Austin Convention Center
Room 18ABCD Designing an Arts College for the Future

 

3:30pm – 4:30pm 3TEN Austin City Limits Live   Is Authenticity in Advertising Possible?

 

3:30pm – 4:30pm Sellers   How to Master Blending Journalism & Content Marketing 3:30pm – 5:00pm Westin Austin Downtown
Paramount 1   The Science of Fiction 3:30pm – 4:30pm Austin Convention Center
Room 15   Track Your Website Data With Google Tag Manager 3:30pm – 5:00pm Westin Austin Downtown
Continental 1   Improv and Art Games for Designers and Engineers 3:30pm – 5:30pm Westin Austin Downtown
Continental 2 You’re On: Marketing Into the Live Video Stream

 

3:30pm – 4:30pm Sheraton Austin
Capitol Ballroom   SXSW Film Texas Reception 4:00pm – 6:00pm Scholz Beer Garten   Start Over: The Next Age of Digital Media 5:00pm – 6:00pm JW Marriott
Salon D   Social Media Real-volution: What’s After Perfect 5:00pm – 6:00pm Hyatt Regency Austin
Zilker Ballroom 2   Word Curation: Dictionaries, Tech and the Future 5:00pm – 6:00pm Hyatt Regency Austin
Texas Ballroom 1-3   Sci-Fi Realities and Tomorrow’s Consumer 12:30pm – 1:30pm Hyatt Regency Austin
Zilker Ballroom 1   Crossing Borders: Getting Independent Films Global 12:30pm – 1:30pm Austin Convention Center
Room 13AB   The Live Impact: Facebook, Periscope & Journalism 12:30pm – 1:30pm Hyatt Regency Austin
Texas Ballroom 1-3   How to Give Design a Seat at the Lean Table 12:30pm – 1:30pm JW Marriott
Salon H   Kiss me: I’m an Irish Startup! 12:30pm – 1:30pm Austin Convention Center
Room 5ABC   Sneak Peek: Designing Tracked Objects for Steam VR 11:30am – 1:00pm Westin Austin Downtown
Continental 3   Echo Chambers: Healing Our Social Media Algorithms 11:00am – 12:00pm Hyatt Regency Austin
Texas Ballroom 5-7   We Are Creative Professionals Meet Up 11:00am – 12:00pm JW Marriott
Room 208   iMessage: The Next Marketing Gold Mine 11:00am – 12:00pm Hyatt Regency Austin   The Power of Personal Brand Storytelling Meet Up 11:00am – 12:00pm JW Marriott
Room 213   Ending the Ad Blocker Wars 11:00am – 12:00pm Hyatt Regency Austin
Texas Ballroom 1-3   Can Agencies Lead Again? Meet Up 11:00am – 12:00pm JW Marriott
Room 209   Clogging the Drain: Creative Talent Attraction

 

11:00am – 12:00pm St David’s Church
Edens Center   Is VR/AR The New Storytelling… Or The Old 3D?

 

11:00am – 12:00pm Sheraton Austin
Capitol Ballroom   Film Keynote: Jill Soloway 11:00am – 12:00pm Austin Convention Center
Room 18ABCD   SXSW Podcast Stage: On Brand with Nick Westergaard 11:00am – 12:00pm JW Marriott
Brazos Room   SXSW Art Program: Optic Obscura by Raum Industries 10:00am – 7:00pm Austin Convention Center
Room 3   Amazon Prime Video Presents: Resistance Radio Headquarters 10:00am – 4:00pm Tap Room at The Market   Using AI & Machine Learning to Extend the Disney Magic 9:30am – 10:30am JW Marriott
Salon E   Women in the Creative Industry Meet Up

 

9:30am – 10:30am Hotel Van Zandt
Meriwether Ballroom   Talk to the Brand: Bots & the Chatty Marketer

 

9:30am – 10:30am Sheraton Austin
Capitol Ballroom     This is Your Brain. This is Your Brain on Ads 9:30am – 10:30am Hyatt Regency Austin
Zilker Ballroom 3-4
208 Barton Springs Rd   Hacking Google Analytics 9:30am – 11:00am Westin Austin Downtown
Continental 3   Ghosted: Authenticity in a Ghostwritten Age 9:30am – 10:30am Hyatt Regency Austin   Design in Tech Report 2017 9:30am – 10:30am JW Marriott
Salon FG   Spatium: a VR trilogy inspired by Philip Treacy 9:00am – 6:00pm JW Marriott
4th Floor Prefunction   Creative & Digital for Successful Social Movements 12:30pm – 1:30pm JW Marriott
Room 201-202   Premium Content in the “Press Play” Culture 12:30pm – 1:30pm Austin Convention Center
Room 17B   Independent TV: A New Road to Success 12:30pm – 1:30pm Austin Convention Center
Room 15   Leveraging Film & Entertainment To Advance STEAM

 

12:30pm – 1:30pm Omni Downtown
Capital Ballroom A   Media vs Fakers & Haters In the Post-Fact Era

 

12:30pm – 1:30pm Sheraton Austin
Capitol Ballroom   March 12



Social is More than a Metric 3:30pm – 4:30pm Hyatt Regency Austin
Zilker Ballroom 1   Panasonic House @ SXSW 2017 9:30am – 8:00pm Parkside   Photography, Instant Film and More Meet Up 11:00am – 12:00pm JW Marriott
Room 208   Four Walls: Using VR to Drive Social Action 11:00am – 12:00pm Austin Convention Center
Room 6AB Experiential Storytelling

 

Rise of Latin American VR 11:00am – 12:00pm JW Marriott
Salon C   Brand Building Through Live Video 11:00am – 12:00pm Four Seasons
Ballroom CD
98 San Jacinto Blvd Sports

 

Pitch Right: Get a Tech Journalist to Notice You 11:00am – 12:00pm Hyatt Regency Austin
Texas Ballroom 5-7
208 Barton Springs Rd   Finding the Words: How To Create Your Web Content 11:00am – 2:00pm Westin Austin Downtown
Paramount 2 Workshop

 

Invisible Marketing: AI Will Transform Your Brand

 

presented by Decoded Fashion

11:00am – 12:00pm Hangar Lounge
318 Colorado St Style

 

Dropbox Podcast Studio 11:00am – 7:00pm Parish
214C E 6th St   Technology & Storytelling

 

presented by WeDc

11:00am – 12:00pm Cafe Blue
340 E 2nd St Austin, TX 78701 Experiential Storytelling

 

Life After Gawker 11:00am – 12:00pm Austin Convention Center
Ballroom D   Moms in Tech and Media Meet Up 11:00am – 12:00pm JW Marriott
Room 207   Building Offline-First Progressive Web Apps 11:00am – 12:00pm JW Marriott
Room 303-304   How to Affect Change through Multimedia Storytelling 11:30am – 12:30pm Techspace Austin
45 Brazos St   YouTube Corner 12:00pm – 6:00pm 112 E 5th St.
112 E 5th St.   HDR Artistry with Technicolor’s Steve Scott 12:30pm – 2:30pm Westin Austin Downtown
The Gallery Room Making Film & Episodics
Workshop The Cord Cuts Back: The Future Of Cable TV 12:30pm – 1:30pm Austin Convention Center
Room 12AB   Build Your Tribe: Networking is Bullshit 12:30pm – 1:30pm Austin Convention Center
Room 17B   The New Hollywood: Making a Brand Funded Film 12:30pm – 1:30pm Austin Convention Center
Room 13AB   Virtual Crossroads: A Look at VR and Human Behavior 12:30pm – 1:30pm JW Marriott
Salon 7   Advertisers Steal From Cinema: Let’s Steal Back 12:30pm – 1:30pm Austin Convention Center
Room 11AB Making Film & Episodics

 

Round Tables: Publicity and Marketing 12:30pm – 1:30pm Stephen F Austin
Ballroom B
701 Congress Ave Round Table

 

Measuring Media: Big Dreams, Big Data 12:30pm – 1:30pm Hilton Austin Downtown
Austin Chamber of Commerce   Space 360: Experience NASA Missions in VR/AR/Video 12:30pm – 1:30pm Austin Convention Center
Room 6AB Experiential Storytelling

 

How the Gig Economy Impacts the Future of Work 12:30pm – 1:30pm Hilton Austin Downtown
Salon F   Live Sports & Cordcutters: The Future of Streaming 12:30pm – 1:30pm Four Seasons
Ballroom CD
98 San Jacinto Blvd Sports

 

Podcasters Meet Up 12:30pm – 1:30pm JW Marriott
Room 209   Vimeo Share the Screen Women in Film Meetup 1:00pm – 2:30pm Austin Convention Center
Ballroom C   Digital Journalism Rocks Lunch 1:30pm – 3:00pm Barracuda
611 E 7th St   Making a Live Storytelling Show for a Planetarium 2:00pm – 3:00pm Austin Convention Center
Room 6AB Experiential Storytelling

 

What is the Future of Sports VR? 2:00pm – 3:00pm Four Seasons
Ballroom CD
98 San Jacinto Blvd Sports

 

Why is Everyone Doing Karaoke at Film Festivals? 2:00pm – 3:00pm Austin Convention Center
Room 17B   Did We See That? The Role of the Script Supervisor 2:00pm – 3:00pm Austin Convention Center
Room 15 Making Film & Episodics

 

Back to the Future: Why eSports Needs a Colosseum 2:00pm – 3:00pm Four Seasons
Ballroom AB
98 San Jacinto Blvd Sports

 

Filmmaker Mixer hosted by Dauntless Studios 3:00pm – 5:00pm Austin Convention Center
Room 2   VIRTUAL & AUGMENTED REALITY 3:30pm – 4:30pm Austin Convention Center
Trade Show – Pitch Stage – Exhibit Hall 2   Why the Hardest Working Media is Between Your Ears

 

presented by Pandora

3:30pm – 4:30pm Hilton Austin Downtown
Room 408   Microbudget Filmmaking: Don’t Wait for Gatekeepers 3:30pm – 4:30pm Austin Convention Center
Room 17B   Do Screeners Matter? 3:30pm – 4:30pm Austin Convention Center
Room 13AB   Can Grace Survive in the Digital Age? 3:30pm – 4:30pm JW Marriott
Salon FG   Playing Nice: Redesigning Online Commenting 3:30pm – 4:30pm Hyatt Regency Austin
Texas Ballroom 1-3
208 Barton Springs Rd   Designing for Mixed Reality: Focus and Context 3:30pm – 4:30pm JW Marriott
Salon H   VariCam: Shooting In Dark Places

 

presented by Panasonic

3:30pm – 5:30pm Westin Austin Downtown
The Gallery Room Making Film & Episodics
Workshop Content Is Still King: A New Narrative Calls

 

presented by Decoded Fashion

3:30pm – 4:30pm Hangar Lounge
318 Colorado St Style

 

Accelerator Pitch: Entertainment & Content Technologies 3:30pm – 4:30pm Hilton Austin Downtown
Salon AB Pitch Event

 

Startup Master Class: Lessons in Brand Building 3:30pm – 4:30pm Hilton Austin Downtown
Room 400-402   Advertising for Good, What Is It Good For? 5:00pm – 6:00pm Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd   Digital McKinsey Happy Hour 5:00pm – 8:00pm McKinsey & Company
714 Congress Ave. Suite 200   Brand Wars: Blurring Lines Between Sponsor & Event 5:00pm – 6:00pm Four Seasons
Ballroom AB
98 San Jacinto Blvd Sports

 

Accelerator Pitch: Augmented & Virtual Reality Technologies 5:00pm – 6:00pm Hilton Austin Downtown
Salon AB Pitch Event

 

Play Forward: Why, What & How of Brands & Start-Ups

 

presented by Accenture

5:00pm – 6:00pm Courtyard Marriott
Rio Grande Ballroom   SXSW Accelerator Awards Ceremony 7:00pm – 8:30pm Venue TBA Awards Ceremony

 

Tech.Co’s Startup Night at SXSW 8:00pm – 1:00am Maggie Mae’s
323 E 6th St   NOBODY SPEAK: Trials of the Free Press 9:00pm – 10:35pm Alamo Lamar
Alamo Lamar A
1120 S Lamar Blvd   March 13



No More Apps: Why Reinventing Devices is Key 9:30am – 10:30am Austin Convention Center
Room 9C Health

 

The Hundred Thousand Dollar Snap(chat) 9:30am – 10:30am JW Marriott
Salon 3-4 Style

 

Interactive Data Analysis: Visualization and Beyond 9:30am – 10:30am JW Marriott
Salon H   Storytelling In Design 9:30am – 10:00am Austin Convention Center
Room 10AB   Quality Filmmaking on a Budget Meet Up 9:30am – 10:30am JW Marriott
Room 213   Facebook Messenger and the Rise of the Chatbot! 9:30am – 10:30am JW Marriott
Salon 8   What the GIF?! How GIFs Help Advance Journalism 9:30am – 10:30am Hyatt Regency Austin
Texas Ballroom 1-3
208 Barton Springs Rd   Digital Content Demands New Security Mindset 11:00am – 12:00pm Hyatt Regency Austin
Texas Ballroom 1-3
208 Barton Springs Rd   SXSW Accelerator “Demo Day” 11:00am – 1:30pm Hilton Austin Downtown
Salon C Startup Spotlight

 

A Post-Truth World? Nope – We Can Fight Fake News 11:00am – 12:00pm Hyatt Regency Austin
Texas Ballroom 5-7
208 Barton Springs Rd   New Architects’ Toolkit: Sound, Film, & Projection 11:00am – 12:00pm JW Marriott
Salon FG   Seconds Matter: Capturing Attention in Mobile Feed 11:00am – 12:00pm Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd   Crossover of Future in Art×Tech by Women in Design 11:00am – 12:00pm JW Marriott
Salon 7   #YoutubeSoBrown: Diversity & Digital Storytelling 11:00am – 12:00pm Austin Convention Center
Room 6AB Experiential Storytelling

 

Livestreaming and the Future of Food TV 11:00am – 12:00pm The Driskill
Maximilian Food

 

How to Make the Next Big Global TV Studio Hit 11:30am – 12:00pm Austin Convention Center
Room 10AB   Kim Dotcom: Caught in the Web 12:00pm – 1:48pm Austin Convention Center
Vimeo Theatre
500 Ceasar Chavez, entrance at Ceasar Chavez and Red River Documentary Spotlight

 

How to Make Art, Pay the Rent, and Survive Piracy 12:30pm – 1:30pm Austin Convention Center
Room 18ABCD   Beyond Games: Virtual Reality Meet Up 12:30pm – 1:30pm JW Marriott
Room 207   Watching the Watchmen: Drone Journalism Ethics 12:30pm – 1:30pm Hyatt Regency Austin
Texas Ballroom 1-3
208 Barton Springs Rd   From Holodeck to Healthcare

 

presented by Baylor Scott & White Health

12:30pm – 1:30pm Austin Convention Center
Room 8ABC Health

 

The Sounds of Music: A Supervision Masterclass 12:30pm – 1:30pm Austin Convention Center
Room 16AB Making Film & Episodics

 

Podcast Moonlighters: Luring the Best from TV & Print 12:30pm – 1:30pm Hyatt Regency Austin
Texas Ballroom 5-7
208 Barton Springs Rd   Learn Your Rights: Using Mash-Ups and Remixes 12:30pm – 2:30pm Westin Austin Downtown
The Gallery Room Making Film & Episodics
Workshop Search & Social Tech: Will Austin Lead or Follow? 12:30pm – 1:30pm Hilton Austin Downtown
Austin Chamber of Commerce   Pixar to Pixel: Games, Rendering & Future of Film 12:30pm – 1:30pm Austin Convention Center
Room 15 Making Film & Episodics

 

Future of Film Experience: Seeing Viewer Emotions 12:30pm – 1:30pm Austin Convention Center
Room 5ABC Experiential Storytelling

 

Bingers & Time-Shifters: The Future of TV Marketing 12:30pm – 1:30pm Austin Convention Center
Room 12AB   Turning Inspiration Into Action on Instagram 12:30pm – 1:30pm Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd   Digital Hollywood Meet Up 12:30pm – 1:30pm JW Marriott
Room 211-212 Experiential Storytelling

 

Make it Pop: Navigating The Modern Film Landscape 12:30pm – 1:30pm Austin Convention Center
Room 11AB Making Film & Episodics

 

Pop Tech: Marrying LA and SF 12:30pm – 1:30pm JW Marriott
Salon C   UX of Story: Designing the Future of Storytelling 12:30pm – 1:30pm Austin Convention Center
Room 6AB Experiential Storytelling

 

Develop Your Narrative, A Storytelling Lab for Changemakers 12:45pm – 1:45pm Techspace Austin
45 Brazos St   360 Creators Meetup with Vimeo 1:00pm – 2:30pm Austin Convention Center
Ballroom C   Tickets Are Content 2:00pm – 3:00pm Four Seasons
San Jacinto
98 San Jacinto Blvd Sports

 

Double Tap That: The Road to Insta-Fame Meet Up 2:00pm – 3:00pm JW Marriott
Room 209   I’m a Filmmaker, Not a Minority Filmmaker 2:00pm – 3:00pm Austin Convention Center
Room 12AB   Film is the New Black 2:00pm – 3:00pm Austin Convention Center
Room 11AB Making Film & Episodics

 

TailoredMail Introduces Vizu.al 2:00pm – 3:00pm Austin Convention Center
Trade Show – Exhibit Halls 2, 3 & 4   Filmmaking and Gaming Invite You to Their Nuptials 2:00pm – 3:00pm Austin Convention Center
Room 5ABC Experiential Storytelling

 

Virtual Life’s a Drag: Queering VR 3:30pm – 4:30pm Hilton Austin Downtown
Austin Chamber of Commerce   The Rise Of Real-Time, And What It Means For Brands 3:30pm – 4:30pm JW Marriott
Salon 3-4 Style

 

Is Anyone Paying Attention to Your Content?

 

presented by Visible Measures

3:30pm – 4:30pm Hyatt Regency Austin
Zilker Ballroom 3-4
208 Barton Springs Rd   Disasters in Diversity: Disability in Media 3:30pm – 4:30pm JW Marriott
Room 203-204   Media and Tech Creators Meet Up 3:30pm – 4:30pm JW Marriott
Room 211-212   Opening a Film in a Mobile World 3:30pm – 4:30pm Austin Convention Center
Room 13AB   Facebook and Instagram: A Tale of Two Feeds 3:30pm – 4:30pm Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd   How Technology Has Impacted Graphic Design 9:30am – 10:30am Hilton Austin Downtown
Austin Chamber of Commerce   Diversional Therapy: How VR Transforms Illness 3:30pm – 4:30pm Austin Convention Center
Room 9AB Health

 

Creators in Social Media: Enhancing Your Content

 

presented by DJI

3:30pm – 4:30pm Hyatt Regency Austin
Texas Ballroom 5-7
208 Barton Springs Rd   Movement Tracks: Where Biotech and Music Converge 3:30pm – 4:30pm JW Marriott
Salon C   Music as Medicine: Therapeutic Benefits of Music 3:30pm – 4:30pm Austin Convention Center
Room 8ABC Health

 

Preserving Interactive Media 3:30pm – 4:30pm Austin Convention Center
Room 6AB Experiential Storytelling

 

The Method and the Myth 3:30pm – 5:30pm Westin Austin Downtown
The Gallery Room Making Film & Episodics
Workshop Voyeurism on the Small Screen: Innovations in Mobile Storytelling 3:30pm – 4:30pm Austin Convention Center
Room 5ABC Experiential Storytelling

 

Sports & New Media Meet Up 5:00pm – 6:00pm JW Marriott
Room 210 Sports

 

How Much Should Digital Development Cost? 5:00pm – 6:00pm JW Marriott
Room 303-304   Advocating VR and Gaming in Hospitals 5:00pm – 6:00pm Austin Convention Center
Room 9AB Health

 

SFA Film Industry Happy Hour hosted by SAGindie & DGA 5:00pm – 7:00pm Stephen F Austin
701 Congress Ave Parties Open Sourcing Data and Porn 5:00pm – 6:00pm JW Marriott
Salon D   TSA Instagram: Inform, Educate, Entertain and Rock 5:00pm – 6:00pm Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd   Good is the New Cool: Market Like You Give a Damn 5:00pm – 5:30pm Austin Convention Center
Room 10AB   Letting Go and The New Way to Tell Visual Stories 5:00pm – 6:00pm Hyatt Regency Austin
Zilker Ballroom 3-4
208 Barton Springs Rd   This is your Brain on Music! – After Show Party 5:30pm – 8:30pm TenOak
409 Colorado St   March 14



Virtual Reality and 360 Video Meet Up
9:30am – 10:30am JW Marriott
Room 211-212   SXSW Interactive Closing Party Presented by Media Temple 8:30pm – 1:30am Stubb’s
801 Red River St   SXSW Music Opening Party Sponsored by Sensu Music 6:00pm – 9:00pm Maggie Mae’s
323 E 6th St   SXSW Interactive Innovation Awards & Pre-Party 6:00pm – 8:30pm Hilton Austin Downtown
Hilton Grand Ballroom Awards Ceremony How Can We Make 360 Video Actually Compelling? 5:00pm – 6:00pm JW Marriott
Salon 1-2   Computer Vision Meet Up 5:00pm – 6:00pm JW Marriott
Room 207   SXSW Film Pre-Awards Reception Hosted by FilmStruck 5:00pm – 7:00pm Stephen F Austin
701 Congress Ave Parties Animation Meet Up 5:00pm – 6:00pm JW Marriott
Room 209   Unrest VR: Finding the Form to Tell Your Story 5:00pm – 6:00pm Austin Convention Center
Room 6AB Experiential Storytelling

 

Music Startup Spotlight 4:00pm – 6:00pm Hilton Austin Downtown
4th Floor Prefunction   Multimedia Grants and Fiscal Sponsorship in Action 3:30pm – 4:30pm JW Marriott
Room 203-204   Pitching Tech Press Without Embarrassing Yourself 3:30pm – 4:30pm Hilton Austin Downtown
Salon B   Why Immersive Technologies Are the Future of Music 3:30pm – 4:30pm Austin Convention Center
Trade Show – Next Stage – Exhibit Hall 4   The Future of Cinema in the Age of VR 3:30pm – 4:30pm Austin Convention Center
Room 5ABC Experiential Storytelling

 

Designing the Sound of the Future 3:30pm – 4:30pm JW Marriott
Salon E   Virtual Reality: The Next News Experience 3:30pm – 4:30pm Hyatt Regency Austin
Texas Ballroom 5-7
208 Barton Springs Rd   Empowering Art & Activism with VR Meet Up 3:30pm – 4:30pm JW Marriott
Room 207   Hololens, Magic Leap, and Making the Mundane Magical 3:30pm – 4:30pm JW Marriott
Salon 3-4   Ad Music: Artists, Composers, Ad Agency Meet Up 3:30pm – 4:30pm JW Marriott
Room 208   Mobile Studio: Creativity In Your Pocket 3:30pm – 5:00pm Westin Austin Downtown
Paramount 2 Workshop

 

Round Tables: New Media 3:30pm – 4:30pm Stephen F Austin
Ballroom B
701 Congress Ave Making Film & Episodics
Round Table This is Not a Game…or a Movie: Chris Milk on VR 3:30pm – 4:30pm Austin Convention Center
Room 16AB Entertainment Influencers

 

Hollywood Goes VR 3:30pm – 4:30pm JW Marriott
Salon 1-2   What Will AR/VR Revolutionize Next?

 

presented by Consumer Technology Association

2:00pm – 3:00pm Old School Bar
401 E 6th St   Holograms and the Future of Lifestyle VR & AR 2:00pm – 3:00pm JW Marriott
Salon 3-4   Lessons Learned from VR Prototyping 2:00pm – 3:00pm Austin Convention Center
Trade Show – Next Stage – Exhibit Hall 4   Spotify and The New Music Economy 2:00pm – 3:00pm Austin Convention Center
Room 12AB   Save Time, Money & Stress: Hire a Music Supervisor 2:00pm – 3:00pm Austin Convention Center
Room 11AB Making Film & Episodics

 

The YouTube Copyright Wars Over Fair Use 2:00pm – 3:00pm Austin Convention Center
Room 13AB   Transforming Radiodrama Into the Digital Age 2:00pm – 3:00pm Austin Convention Center
Room 5ABC Experiential Storytelling

 

Live VR Content Production Meet Up 2:00pm – 3:00pm JW Marriott
Room 211-212   Narratives for the Digital Age 2:00pm – 3:00pm Austin Convention Center
Room 16AB Entertainment Influencers

 

I Developed A Series – Now What? Meet Up 2:00pm – 3:00pm JW Marriott
Room 209 Making Film & Episodics

 

The Creator’s Handbook for VR & 360 Storytelling 2:00pm – 3:00pm JW Marriott
Salon 1-2   Maximize Your Film’s Digital Distribution Value 2:00pm – 3:00pm Austin Convention Center
Room 17B   Modernizing Music Licensing

 

presented by Consumer Technology Association

12:30pm – 1:30pm Old School Bar
401 E 6th St   Virtual Reality Therapy: Treatment for the World 12:30pm – 1:30pm JW Marriott
Salon 3-4   SXSW Gaming Meet Up 12:30pm – 1:30pm JW Marriott
Room 209   Five Use-Cases Defining VR and Mixed Reality 12:30pm – 1:30pm JW Marriott
Salon 1-2   Blurred Lines in New Media Meet Up 12:30pm – 1:30pm JW Marriott
Room 211-212   Augmenting Reality, For Real 12:30pm – 1:30pm Austin Convention Center
Room 6AB Experiential Storytelling

 

Film, TV & Digital Music: Scoring & Residuals 101 12:30pm – 1:30pm Austin Convention Center
Room 15 Making Film & Episodics

 

Filmmakers from Production to Post Meet Up 12:30pm – 1:30pm JW Marriott
Room 208   Musicians Heal Thyself 12:30pm – 1:30pm Austin Convention Center
Room 9C Health

 

A Scientist, Artist, and Engineer Walk Into a Bar 12:30pm – 1:30pm Austin Convention Center
Room 18ABCD Entertainment Influencers

 

Media War: Publishers vs. Platforms & Influencers 12:30pm – 1:30pm Hyatt Regency Austin
Texas Ballroom 1-3
208 Barton Springs Rd   One Stop Shop: Convenience Drove a TV Revolution 12:30pm – 1:30pm Austin Convention Center
Room 17B   Creative Headspace for a BeBop Century 12:30pm – 1:30pm Austin Convention Center
Trade Show – Next Stage – Exhibit Hall 4   Austin’s Future Seen Through Three Big Lenses 12:30pm – 1:30pm Hilton Austin Downtown
Austin Chamber of Commerce   Can a Film Made by a Machine Move You? 11:00am – 12:00pm Austin Convention Center
Room 6AB Experiential Storytelling

 

Making Music Physical Again 11:00am – 12:00pm JW Marriott
Salon E   Virtual Psychedelics: How VR Affects Your Brain 11:00am – 12:00pm JW Marriott
Salon 3-4   Video Production: The Next 10x Tech Marketplace 11:00am – 12:00pm Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd   Tower Recall: How UT Shooting Changed the Media 11:00am – 12:00pm Hyatt Regency Austin
Texas Ballroom 5-7
208 Barton Springs Rd   The Evolution of Podcast Advertising 11:00am – 12:00pm Hyatt Regency Austin
Zilker Ballroom 3-4
208 Barton Springs Rd   Human-Centered Approach to Designing VR Interfaces 11:00am – 12:00pm JW Marriott
Salon FG   Predicting the Future of News: A CTO Perspective 11:00am – 12:00pm Hyatt Regency Austin
Texas Ballroom 1-3
208 Barton Springs Rd   Fresh Cuts: Music, Gaming, and Tech 11:00am – 2:00pm Brush Square Park
East Tent
409 E 5th St   Kara Swisher in Conversation with Crooked Media Founders 11:00am – 12:00pm Austin Convention Center
Ballroom D   Musical Prescriptions: Compose a Healthier You 11:00am – 12:00pm Austin Convention Center
Trade Show – Next Stage – Exhibit Hall 4 Health

 

Cinematic Virtual Reality Meet Up 11:00am – 12:00pm JW Marriott
Room 208   Creating, Exhibiting and Selling Indie TV Meet Up 9:30am – 10:30am JW Marriott
Room 209 Making Film & Episodics

 

March 15


Paradigm Shifts: Activism & The Role of Artists 5:00pm – 6:00pm JW Marriott
Room 203-204   Treat Your Film as a Startup: Ladies Who Hacked It 11:00am – 12:00pm Hilton Austin Downtown
Salon B   The Impact of Audio on the VR Visual Story 11:00am – 12:00pm JW Marriott
Salon 1-2   MUSIC PRODUCTS & SERVICES 11:00am – 1:00pm Austin Convention Center
Trade Show – Pitch Stage – Exhibit Hall 2   Learning From the 1st VR Boom to be Successful Now 11:00am – 12:00pm JW Marriott
Salon 3-4   International Music Industry Meet Up 12:00pm – 1:00pm Austin Convention Center
Trade Show – Meet Up Pavilion   Surviving & Thriving at SXSW Music: Success Stories & Tips 12:30pm – 1:30pm Austin Convention Center
Room 10A   Nonprofits Get the Keys to the VR Kingdom 12:30pm – 1:30pm JW Marriott
Salon 3-4   Music for Media: Myths & Misconceptions 12:30pm – 1:30pm Austin Convention Center
Room 15   Virtual Reality: A Tool for Accelerating Global Policy Change? 12:30pm – 1:30pm JW Marriott
Salon 1-2   Music Business Reporting 12:30pm – 1:30pm JW Marriott
Salon FG   Decoding Songwriting With Data 12:30pm – 1:30pm Austin Convention Center
Room 8C   Return of the Digital Music Royalty Apocalypse 12:30pm – 1:30pm Austin Convention Center
Room 10B   The Power of Direct to Fan Engagement 12:30pm – 1:30pm Austin Convention Center
Room 9BC   Invested Development: We Do What Labels Don’t 12:30pm – 1:30pm Austin Convention Center
Room 11AB   Turn Your Camera into a Cash Machine 12:30pm – 1:30pm Hilton Austin Downtown
Salon B   How a Whale Brought Fans Closer to Nickelodeon 12:30pm – 1:30pm JW Marriott
Salon D   Keeping Music Culture Alive in a Streaming World 12:30pm – 1:30pm Austin Convention Center
Room 9AB   How to Get Paid to Write About Music 12:30pm – 1:30pm Austin Convention Center
Room 10C   The Definitive Music Fundraising Style Guide: Winning the VC Beauty Contest 12:30pm – 1:30pm Hilton Austin Downtown
Salon A   Adding Meaning and Context to Visual Media 12:30pm – 1:30pm JW Marriott
Salon H   From Inception to Exodus: Music in Movie Marketing 2:00pm – 3:00pm Austin Convention Center
Room 11AB   Creating Cultural Impact With Music Collaborations 2:00pm – 3:00pm JW Marriott
Salon E   Launchpad: How Streaming Curators Help Artists 2:00pm – 3:00pm Austin Convention Center
Room 17A   Artist as CEO – Running the Show Onstage and Off 2:00pm – 3:00pm Austin Convention Center
Room 17B   The 7 Hottest Topics of Music Tech in 2017 2:00pm – 3:00pm Hilton Austin Downtown
Salon A   Digital Revolution: A Look at Music’s New Frontier 2:00pm – 3:00pm Austin Convention Center
Room 18ABCD   Human-Centered Design in VR 2:00pm – 3:00pm JW Marriott
Salon 3-4   Music Publishing Meet Up 2:00pm – 3:00pm Austin Convention Center
Austin Suite   The Future of Creativity is Artificial 2:00pm – 3:00pm JW Marriott
Salon 7   Living in the Future – Music Policy in a New Industry 2:00pm – 3:00pm Austin Convention Center
Room 15   Music Industry Development for Diverse Communities 2:00pm – 2:20pm Austin Convention Center
Room 10B   The Future of Music is Space 2:00pm – 3:00pm Austin Convention Center
Room 9AB   Airbnb of Movie Theaters: Free, Anytime, Anywhere 2:00pm – 3:00pm Hilton Austin Downtown
Salon B   Deep-Dive Live Streaming Workshop for Promoters 2:30pm – 4:00pm Austin Convention Center
Room 13AB Workshop

 

Film-trepeneurs: The Business Of Storytelling 3:30pm – 4:30pm Hilton Austin Downtown
Salon B   The Modernization of Vinyl Record Pressing 3:30pm – 4:30pm Austin Convention Center
Room 9AB   SXSW Songs: The Current State of Songwriting 3:30pm – 4:30pm Austin Convention Center
Room 12AB   Looking Abroad: U.S. Labels Increasing Exports 3:30pm – 4:30pm Austin Convention Center
Room 10B   How Musical.ly Stormed the Tween World from China 3:30pm – 4:30pm Hilton Austin Downtown
Salon A   The New Deal: Why Brands Will Buy Artists Airtime 3:30pm – 4:30pm Austin Convention Center
Room 17A   Memories Matter: Leveraging the Experience Economy 3:30pm – 4:30pm JW Marriott
Salon E   Musical Soundalikes and Infringement in Media 3:30pm – 4:30pm Austin Convention Center
Room 8C   Brazilian VR: Creativity to Hit Millions of Views

 

presented by APEX-Brasil

3:30pm – 4:30pm JW Marriott
Salon 3-4   Gone Fishing: How to Not Let Clickbait Reel You In 3:30pm – 4:30pm JW Marriott
Salon H   New Nashville: The Evolution of Music Publishing 3:30pm – 4:30pm Austin Convention Center
Room 10A   Immersive Theater and VR Spaces 3:30pm – 4:30pm JW Marriott
Salon 1-2   Social Storytelling: Music Marketing in 2017 4:30pm – 6:00pm Austin Convention Center
Room 13AB   Who Has the Guts to Invest in Content? 5:00pm – 6:00pm JW Marriott
Salon FG   In-Store/Overhead Music Professionals Meet Up 5:00pm – 6:00pm Austin Convention Center
Austin Suite   How to Fund Original VR Content 5:00pm – 6:00pm JW Marriott
Salon 1-2   The Evolution of Music Supervision 5:00pm – 6:00pm Austin Convention Center
Room 15   How to Sell Your Event to a City 5:00pm – 6:00pm Austin Convention Center
Room 9C   Blurred Lines – Music Industry Damage Calculations 5:00pm – 6:00pm Austin Convention Center
Room 11AB   How Did Shazam Get Wyclef in AR on My Phone?! 5:00pm – 6:00pm JW Marriott
Salon E   Music + IoT + Play = Beach Ball Synth 5:00pm – 6:00pm JW Marriott
Salon 7   Rights & Metadata in Evolving Digital Music Space 5:00pm – 6:00pm Austin Convention Center
Room 9AB   Child’s Play: Making Money Writing Songs for Kid’s TV & Film 5:00pm – 6:00pm Austin Convention Center
Room 10C   Why Good Music is Everyone’s Responsibility 5:00pm – 6:00pm JW Marriott
Salon D   The Future of Music Artwork is Gamified 5:00pm – 6:00pm Austin Convention Center
Room 8C   Making AR Work for Developers and Designers 5:00pm – 6:00pm JW Marriott
Salon 3-4   March 16


Twisting Television: Music Videos and Machine Learning 3:30pm – 4:30pm JW Marriott
Salon 7   How Music is Created & Placed in Games 11:00am – 12:00pm Austin Convention Center
Room 5ABC   Game On: How to Engage Gaming Influencers 11:00am – 12:00pm JW Marriott
Salon D   With Extreme Bias: Consuming Media in the Trump Era 11:00am – 12:00pm JW Marriott
Salon AB   Augmenting Reality: When AR Meets Documentary 11:00am – 12:00pm JW Marriott
Salon 3-4   The Revolution Will Be Livestreamed: Justice & Law 11:00am – 12:00pm JW Marriott
Salon H   Let’s Dance: Music, Design, and Creativity 11:00am – 12:00pm JW Marriott
Salon E   How to Fund Your Game Meet Up 11:00am – 12:00pm Austin Convention Center
Room 4BC   Rise of the Niche Sport Magazine 11:00am – 12:00pm JW Marriott
Salon FG   DayDream for Everyone: VR and Google Play Games 11:00am – 12:00pm JW Marriott
Salon 1-2   Virtual Reality: The Make It or Break It Years 12:30pm – 1:30pm JW Marriott
Salon C   Learning and Teaching Music in the Digital Era 12:30pm – 1:30pm Austin Convention Center
Room 11AB   Cause Marketing for Musicians in 2017 12:30pm – 1:30pm Austin Convention Center
Room 15   Navigating the YouTube Safe Harbor 12:30pm – 1:30pm Austin Convention Center
Room 10C   Pitching Your Creative Business to Investors 12:30pm – 1:30pm Hilton Austin Downtown
Salon B   Virtual/Augmented Reality in a Real World 12:30pm – 1:30pm JW Marriott
Salon 3-4   Do Music Journalists Matter Anymore? 12:30pm – 1:30pm JW Marriott
Salon H   I Want You to Want Me: Artists Seeking Brands 12:30pm – 1:30pm Austin Convention Center
Room 17A   A Woman’s Take: Moving from Music to Tech Startup 12:30pm – 1:30pm Hilton Austin Downtown
Salon A   Wrapped Up in the Big Screen: Amplifying Cinematic Film and TV with VR 12:30pm – 1:30pm JW Marriott
Salon 1-2   AR/VR: The Promise and Danger Behind the Hype 12:30pm – 1:30pm JW Marriott
Salon 6   It’s the Fans! Secrets of Successful Live-Streamers 12:30pm – 1:30pm Austin Convention Center
Room 6AB   Music-Tech Elevator Pitch Session 2:00pm – 3:00pm Hilton Austin Downtown
Salon A   How to Incubate Creativity? 2:00pm – 3:00pm Hilton Austin Downtown
Salon D   The Future of Music Mags: Print to Digital & Beyond 2:00pm – 3:00pm Austin Convention Center
Room 15   The New Mobile Gaming: AR/VR, Messengers & More Meet Up 2:00pm – 3:00pm Austin Convention Center
Room 4BC   A New Negotiation: Social Media and Talent Agreements 2:00pm – 3:00pm Austin Convention Center
Room 9BC   It’s All Fun and Games… Until You Turn Pro 2:00pm – 3:00pm Austin Convention Center
Room 6AB   Should Classic Rock Artists Record New Music? 2:20pm – 2:40pm Austin Convention Center
Room 10B   Music & Commerce: Licensing Music for Social Media 2:40pm – 3:00pm Austin Convention Center
Room 10B   Time Management for Musicians 3:00pm – 4:30pm Austin Convention Center
Room 13AB   Media Is The Problem: It’s Also Part Of The Solution 3:30pm – 4:30pm JW Marriott
Salon AB   Marketing in the Age of Digital Music 3:30pm – 4:30pm JW Marriott
Salon D   Making News Actionable 3:30pm – 4:30pm JW Marriott
Salon FG   How to Grow Your Brand & Expand Beyond the Digital World 3:30pm – 4:30pm Austin Convention Center
Room 6AB   The Role of Podcasts in the Music Industry in 2017 3:30pm – 4:30pm Austin Convention Center
Room 10B   From Mass Adoption to Mass Adaptation 3:30pm – 4:30pm Austin Convention Center
Room 5ABC   How to Remain Relevant as a DJ 3:30pm – 4:30pm Austin Convention Center
Room 12AB   Building Brands in Film & Television is The New Normal 3:30pm – 4:30pm Austin Convention Center
Room 9BC   The Power of Crowd-Sourced Storytelling & Publishing 3:30pm – 4:30pm Hilton Austin Downtown
Salon B   Compulsory License Today, Direct License Tomorrow? 3:30pm – 4:30pm Austin Convention Center
Room 10B   Building J.A.R.V.I.S. 3:30pm – 4:30pm JW Marriott
Salon 6   The Music and the Message: Sync, Media & Ads 3:30pm – 4:30pm Austin Convention Center
Room 17B   Passing the Torch: Music Educators & Mentors Meet Up 3:30pm – 4:30pm Austin Convention Center
Austin Suite   Interactive Cross-Platform Social VR 3:30pm – 4:30pm JW Marriott
Salon 3-4   How To Build A Music City – The Launch 3:30pm – 4:30pm Austin Convention Center
Room 17A   Games for Education Meet Up 3:30pm – 4:30pm Austin Convention Center
Room 4BC   Getting Meta: How to Use SEO to Promote Your Music 3:30pm – 4:30pm Austin Convention Center
Room 8C   Why Music IS Never “Safe” for Brands 3:30pm – 4:30pm JW Marriott
Salon E   Brands are Leading the Way in the Evolution of VR 3:30pm – 4:30pm JW Marriott
Salon 1-2   How to Monetize Diverse Audiences Online 5:00pm – 6:00pm Austin Convention Center
Room 10C   Owlchemy Labs Fireside Chat 5:00pm – 6:00pm JW Marriott
Salon 3-4   Building Brand Narratives With Streaming 5:00pm – 6:00pm Austin Convention Center
Room 17B   Level Up Your Esports Partnerships 5:00pm – 6:00pm Austin Convention Center
Room 5ABC   Creative and Financial Aspects of Sampling 5:00pm – 6:00pm Austin Convention Center
Room 10A   Gotta Go Fast: The Official Panel of Sonic the Hedgehog 5:00pm – 6:00pm Austin Convention Center
Room 6AB   So You Wanna Make a Vinyl Record? 5:00pm – 6:00pm Austin Convention Center
Room 8C   General Licensing: Where Are My Royalties? 5:00pm – 6:00pm Austin Convention Center
Room 10B   VR Film Production in Extreme Environments 5:00pm – 6:00pm JW Marriott
Salon 1-2   March 17


Tech Matters: A Blueprint for DIY Musicians 5:00pm – 6:00pm Austin Convention Center
Room 17B   SXSW Gaming Pitch Competition presented by Streamline Studios 5:30pm – 8:00pm Austin Convention Center
Room 2   The Future of Inclusivity in Modern Gaming Culture 11:00am – 12:00pm Austin Convention Center
Room 6AB   I’m Lovin’ It: Music and McDonald’s 11:00am – 12:00pm Austin Convention Center
Room 16AB   Copyright Infringement: Get a Hit, Get a Writ 11:00am – 12:00pm Austin Convention Center
Room 9BC   Surviving as an Independent AAA Game Studio 12:30pm – 1:30pm Austin Convention Center
Room 5ABC   Hidden Marketing: Utilizing Gaming’s Influence Meet Up 12:30pm – 1:30pm Austin Convention Center
Room 4BC   Listen Up: Why Your Hearing Really Does Matter 12:30pm – 1:30pm Austin Convention Center
Room 10A   Pitch to the Pros: Game Narrative 12:30pm – 1:30pm Austin Convention Center
Room 6AB   The Song and Sound Recording Performance Right 12:30pm – 1:30pm Austin Convention Center
Room 10C   Women in A&R: Navigating the Stereotypes 12:30pm – 1:30pm Austin Convention Center
Room 17A   The Future of Rock and Metal in the Digital Space 12:30pm – 1:30pm Austin Convention Center
Room 8C   How To Launch A Music Career From Scratch 12:30pm – 1:30pm Austin Convention Center
Room 17B   Music Business Toolbox Workshop 12:30pm – 2:30pm Austin Convention Center
Room 13AB Video Games For People Who Don’t Like Video Games 11:00am – 12:00pm Austin Convention Center
Room 5ABC   Is Video Game Early Access Too Early? 2:00pm – 3:00pm Austin Convention Center
Room 5ABC   The Social, Sharing, and Streaming Future of VR 2:00pm – 3:00pm Austin Convention Center
Room 6AB   New Adventures in Music Transactions 2:00pm – 3:00pm Austin Convention Center
Room 9BC   Can Playlists and Spotlights Break an Artist? 2:00pm – 3:00pm Austin Convention Center
Room 17A   Direct Licensing & The True Value of Music 2:00pm – 3:00pm Austin Convention Center
Room 10B   Making Concert Broadcast & Distro Work for the Artist 3:30pm – 4:30pm Austin Convention Center
Room 15   One Fan at a Time? Maximizing Fan Engagement 3:30pm – 4:30pm Austin Convention Center
Room 11AB   Music in Video Games Meet Up 3:30pm – 4:30pm Austin Convention Center
Room 4BC   Alt Radio: Balancing Discovery vs Playing the Hits 3:30pm – 4:30pm Austin Convention Center
Room 17B   Music Law and Policy in DC 3:30pm – 4:30pm Austin Convention Center
Room 9BC   Rethinking the Future of Music Festivals 5:00pm – 6:00pm Austin Convention Center
Room 17A   Texas Game Development Meet Up 5:00pm – 6:00pm Austin Convention Center
Room 4BC   AR: Bringing the Magic Back to Gaming 5:00pm – 6:00pm Austin Convention Center
Room 6AB   March 18



What’s Your Presence: A Discussion on Artist Merch 3:30pm – 4:30pm Austin Convention Center
Room 17B   The Man is Dead: Rise of the Indie Developers 5:00pm – 6:00pm Austin Convention Center
Room 5ABC   Making Music TV Beyond Television 12:30pm – 1:30pm Austin Convention Center
Room 9BC   How the Crazy Dutch Are Innovating Music Discovery 12:30pm – 1:30pm Austin Convention Center
Room 11AB   Will the Real Producers Please Stand Up? 12:30pm – 1:30pm Austin Convention Center
Room 17B   (Re)Exploring Gaming for VR 12:30pm – 1:30pm Austin Convention Center
Room 5ABC   Saving Small Venues & The Independent Music Scene 2:00pm – 3:00pm Austin Convention Center
Room 15   Developments in Music Publishing: Lemons Or Lemonade? 3:30pm – 4:30pm Austin Convention Center
Room 9BC   Cloud Gaming & Why It’s the Future of Gaming Meet Up

 

5:00pm – 6:00pm Austin Convention Center
Room 4BC

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