Second only to our being asked how best to livestream or host a virtual conference (let us know if we can help you there), is the question everyone is asking in startup and venture capital circles, “Which sectors are stronger or more attractive to investors, because of coronavirus and the economy?” Healthcare and MedTech are the obvious sectors on which … Read More
Intelligent Photographs
Computer science today is pushing the boundaries of what’s possible in media; and more tangible than the excitement for blockchain, AR, or monitization is the simple fact that the internet continues enabling data in ways never before possible. I caught on a flight to Naples, Florida, an article (in print) about a Civil War era enthusiast who happens to work … Read More
Why do Advertisers Still Spend so much on TV Ads Instead of Online Ads?
I hate answering a question with a question but I this question keeps coming up so I thought I’d write out a thought; granted, starting with a question: why would they not? All ad spend is merely a budgeted investment of capital vs. expectations; an intentional allocation of spend to ROI. As long as marketers perceive, or actually account for, a … Read More
Spotlight: Randall P. Dark
If you’re old enough to have used a cassette tape, I’d be surprised if that photo isn’t imprinted on the back of your brain as it was one of the iconic images of the 1980’s. That anonymous man in the chair, who he was and what we were experiencing in that poster – music, speakers, print, early MusicTech – in … Read More
Video Didn’t Kill the Radio Star, It Just Gave It a New Platform
Every startup has a plethora of obstacles standing between itself and funding. Competition is high, and getting noticed is a big hurdle to jump. Recently, we got together to discuss video and how it relates to startups. We brought together a panel of video production professionals to discuss how startups can utilize video, from where they can bring them the … Read More
The Definitive Guide to MediaTech During SXSW 2017
With it’s origin in Music, Film, and Interactive, one can appreciate why our work in MediaTech is born of the city known for SXSW. I expect you’re looking forward to this year’s conference with as much as excitement as we have for the future of media. As the conference has grown to include more and more of the innovation and … Read More
News Media + Analytics: Measuring the Media [360 VR Video]
In January, with the great support of Austin’s Antone’s Nightclub and the startup sales advisors at Sellerant, we took MediaTech down the path of News Media and Data technology during a wonderful panel discussion. The idea for the talk of the convergence of media and technology was sparked over a year ago by work being done by Trendkite, an analytics … Read More
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