Depends on what your goals are and current prospect/customer base.
If you are looking to \’ get the word out\’ and build a list it can be a good investment. But, it is all about location, location, location (and what you can do to draw people to your booth).
If you have a specific targeted list of clients, prospects, etc… in mind and know that they are attending, I have found the best approach is to rent a suite at the Wynn or Cosmopolitan and pre-schedule meetings.
A best of both worlds approach, that I have seen be successful is leveraging partnerships and scoring demo/talk time in their booth. Ideally, with one of the big players that get a lot of traffic. And, in addition to presenting in their booth, you could potentially partner on a happy hour event in their booth or co-sponsor a party.
Great question, Ty! Here’s a bit of insight into CES 2022 from Gary Shapiro the CEO of the Consumer Technology Association. He was a guest on connecTed with community member Ted Cohen earlier this year. He covers what you can expect from the event as both an attendee and participant. I hope it helps. https://mediatech.ventures/event/connected-with-gary-shapiro-ceo-of-consumer-technology-association/