What are the books you recommend startup founders read?
Greatly appreciate a little Cliffs Notes, why that book that you love?
Based on my marketing consulting work with dozens of Founders, I am about to throw you a giant curveball:
Scientific Advertising
Book by Claude C. Hopkins
This book is a century old. And yet the concepts for how to think about marketing strategically that work over time have not changed. Just the vocabulary by people who need to sell books.
When I got my M.S. in database marketing in 2003, I quickly realized the concepts I was being taught were laid out by the Wunderman agency – and the man was a genius.
And he freely admitted he cribbed openly from that original text.
Then in the Internet onset, developers in Silicone Valley “invented” a new vocabulary for concepts that we’ve all known.
And on and on.
Read the master. But start with this. If a 2% email click-through rate is success, then a 98% non-click rate is success. Easy to say. Hard to bring into your thinking every day.
The Essential Drucker by Peter F. Drucker
Exactly What To Say by Phil M. Jones
Mastery by Robert Greene
Miss your face brother. Hope to see you again soon.
Top Three:
Hero with a Thousand Faces by Joseph Campbell
Story Brand by Donald Miller
How To win Friends and Influence People by Dale Carnegie
Hard Things about Hard Things, Founder’s Dilemma, Lean Startup, Play Bigger, Reboot, Start with Why, Zero to One
My $.025
- Start with Why – Simon Sinek
- Innovation and Entrepreneurship – Peter Drucker
- Zero to One – Peter Thiel and Blake Masters
- Venture Deals – Brad Feld and Jason Mendelson
- Mindset – Carol Dweck
- Traction – Gino Wickman
- Rocket Fuel – Wickman with Mark C. Winters
And I put together some thoughts for perspective, on my LinkedIn newsletter, Startup Studio
I had your first three. But having difficulty getting the introduction the VC say I must h ave to get in front of them or for them.
Welcome to the community Joe.
Need for an intro is a myth. I write a lot about connecting with VCs over on my personal site, here’s one place to start that might help: https://seobrien.com/secret-to-funding-customers-needed-before-contacting-vcs
And a more recent methodology we teach in our incubators, the flywheel: https://mediatech.ventures/raising-capital-the-process-is-a-flywheel/
Hey man! good to see you!